“…The utility of deriving tourism benefits from hosting events has long been acknowledged (Burns et al, 1986;Getz, 2007. The tourism benefits flowing from hosting events are multifaceted and include destination competitiveness from offering a diversified tourism product (Getz, 2007Sant et al, 2013), upgraded event facilities and transportation infrastructure , and an increased influx of visitors . Further, event tourists whose primary motivation is to attend or participate in an event spend more, stay longer in the destination, and often travel in a group, suggesting that event tourists are a lucrative target market (Gibson, Willming, & Holdnak, 2003;Tang & Turco, 2001;Yoon, Spencer, Holecek, & Kim, 2000).…”