Bicycle tourism is one of the popular physical activities for sport tourists. Since the physical environment may affect bicycling behavior, it becomes an important determinant for cyclists to choose a cycleway. Exploratory factor analysis is performed to extract the perception of environmental quality of cyclists into five main factors, including safety, light facilities, lane design, landscape, and environment cleanliness. The contingent behavior method (CBM) is adopted to measure the quality improvement projects in different scenarios of light facility and landscape improvement. The results showed that the improvement projects increased the intended number of trips and the recreational benefits of cyclists.

Abstract:The development of the belt and road region leads cities to significantly increase the amount of public expenditure on the new construction of facilities and infrastructure. Mass construction not only relies on many environmental resources, but might also destroy the local natural environment. In order to reveal the importance of the natural environment, this study explores the economic value of the natural landscape for sport tourism in Taiwan. While the concept of total economic value (TEV) is applied to the Sun-Moon Lake Swimming Carnival Event, the travel cost method (TCM) is adopted to estimate the use value for participants, and the double-bounded dichotomous contingent valuation method (CVM) and survival analysis are performed to evaluate the non-use value for the residents. The use value is on average NT$ 5668 for one participant. The median willingness to pay for the option value, existence value and bequest value of every resident is NT$433, NT$411 and NT$274, respectively.

Service quality is one of many crucial items for sport event participants. Using Sun Moon Lake Swimming Carnival Event as an example, this study measures the perception of service quality for various participant groups and their associated recreational benefits from the demand model. Three service quality clusters, interaction and information, physical facility improving, and program and outcome, were extracted. Later, the contingent behavior method was used to measure the hypothetical benefits from service quality improvements. This study’s findings discover that the amenity of Sun Moon Lake and its surroundings at current status is not sufficient to make participants come back. Findings show that an improvement in the service quality of sports program and the outcome will result in an NT$85.78 million consumer surplus gain, with the facility improvement producing a gain of NT$72.90 million arising simply from the event in each year. Therefore, recreation managers may find it justifiable to improve an event’s service quality in this regard.

Landscape is an important element in outdoor sports recreation. Cyclists’ perception of an environment reflects their interaction with the actual environment; they become aware of the recreation site through their primary receptive senses. As one popular bikeway in Taiwan, the landscape along Dong-Feng bikeway appeals to many cyclists. Nevertheless, the landscape was spoiled due to a soil conservation project. This study follows the theorem of planned behavior (TPB) and applies contingent behavior scenario to evaluate the recreational benefits and the damage effect of landscape. The empirical model uses travel cost method (TCM) to estimate the consumer surplus of cyclists. Under the scenario of damaged landscape, the number of trips went down 1.01 times and the recreational benefit dropped to NT$750, making the cost of damaging the landscape to NT$132 per person. The result indicates that the landscape of environment quality is crucial to cyclists, and it is important to preserve the natural environment of bike paths for developing the sport tourism sustainability.