Concordance and complementarity in IP instruments

Grazzi, Marco; Piccardo, Chiara; Vergari, Cecilia

doi:10.1080/13662716.2020.1726728

Cited by 15 publications

(8 citation statements)

References 86 publications

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“…Relatedly, a key motive for firms to file and maintain trademark portfolios is that they represent assets (Castaldi 2019), with a clear impact on firm market value and profitability (Schautschick and Greenhalgh 2016). Trademark assets often complement technological assets Block 2011, Grazzi, Piccardo, andVergari 2019;Dosso and Vezzani 2017).…”

Section: Introductionmentioning

confidence: 99%

Editorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship

Castaldi

Block

Flikkema

2019

Industry and Innovation

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This editorial to the special issue on "Trademarks and their role in innovation, entrepreneurship and industrial organization" proposes a novel framework to understand why and when firms file trademarks. The three perspectives at the core of the special issue offer several insights on trademark motives but have not been linked for understanding the underlying strategies and contingencies. We propose to study trademark motives in relation to the firm and the innovation life cycle stage. Inspired by the framework, we outline avenues for further research.

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Section: Introductionmentioning

confidence: 99%

Editorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship

Castaldi

Block

Flikkema

2019

Industry and Innovation

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“…Indeed, trademarks can last indefinitely as long as they are renewed (Castaldi, 2020). However, patents and trademarks can be used in combination as part of a firm's overall competitive strategy (Grazzi, Piccardo and Vergari, 2020), creating protection through substitutability and complementarity effects (Llerena and Millot, 2020), and signaling a range of underlying capabilities (Castaldi, 2020). This means it can be difficult for researchers to separate their effects on the value of strategic assets sought by an acquiring firm.…”

Section: Discussionmentioning

confidence: 99%

Patent- and trademark-seeking outward foreign direct investment by Chinese firms: The role of business group affiliation

Shi

Williams

Sutherland

et al. 2021

Industrial and Corporate Change

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We examine the relationship between business group affiliation (BGA) of Chinese firms and their foreign acquisitive behavior in terms of technology and brand-oriented strategic assets. Drawing on new internalization, business group, and international business theory, we assert that Chinese business group affiliated firms will more likely pursue foreign acquisitions to seek strategic assets including patents but less likely to pursue foreign acquisitions to seek trademarks. Patents have non-location-bounded (NLB) properties that mean they can be exploited by the business group—not just the firm—back in the domestic market, while trademarks have location bounded (LB) properties that mean they are less easy to exploit by a business group domestically. Using a sample of 779 Chinese cross-border acquisitions between 2006 and 2015, we find support for arguments relating to the differences in relative attractiveness of targets holding patents vs. trademarks for Chinese firms linked to business groups. We discuss how this better helps us understand emerging market MNEs and related theory.

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“…As Belderbos et al (2021, in this issue) show, whether trademarks are owned by large incumbent firms or by new firms matters for the role they play in regional dynamism. Unfortunately, linked trademark-firm data are not publicly available yet, though studies have relied on ad-hoc databases (Dernis et al, 2015(Dernis et al, , 2019Dinlersoz et al, 2018;Grazzi et al, 2020). We expect more data initiatives to emerge (for instance, those within the RISIS initiative 3 ) and hopefully also efforts toward linked trademark-firmpatent data.…”

Section: Challenges: Methodological Issues and Data Wish Listsmentioning

confidence: 99%

Regions and trademarks: research opportunities and policy insights from leveraging trademarks in regional innovation studies

Castaldi

Mendonça

2022

Regional Studies

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At the intersection of regional and innovation studies, trademark research is producing stylized facts, methodological lessons and policy insights underlining the importance of softer intangible assets for regional resilience and growth. Despite all the recent attention, there are still several opportunities that the present agenda-framing piece tries to canvas, identifying at least two directions for further research: the geography of innovation/entrepreneurship and regional specialization/diversification. Not only do these emerge from a dedicated special issue in Regional Studies (to which this paper also serves as an editorial), but they also unfold in emerging research and policy trajectories.

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Concordance and complementarity in IP instruments

Cited by 15 publications

References 86 publications

Editorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship

Editorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship

Patent- and trademark-seeking outward foreign direct investment by Chinese firms: The role of business group affiliation

Regions and trademarks: research opportunities and policy insights from leveraging trademarks in regional innovation studies

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