2009
DOI: 10.1080/00207540701564599
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Concurrent multifunction deployment (CMFD)

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Cited by 10 publications
(6 citation statements)
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References 27 publications
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“…However, the proposed approach seems more related to the subject of “concurrent innovation”, since its focus is mainly on innovation process and its parameters. In fact, the proposed approach is somehow similar to the developed framework of Brad (2009) regarding the concept of concurrent engineering. While Brad's framework was developed for the product design phases, the proposed approach of this study is developed for innovation process.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…However, the proposed approach seems more related to the subject of “concurrent innovation”, since its focus is mainly on innovation process and its parameters. In fact, the proposed approach is somehow similar to the developed framework of Brad (2009) regarding the concept of concurrent engineering. While Brad's framework was developed for the product design phases, the proposed approach of this study is developed for innovation process.…”
Section: Discussionmentioning
confidence: 99%
“…In fact researchers such as Ho and Lin (2009) tried to use QFD and concurrent engineering subjects together, but not in an integrative framework. Brad (2009) proposed an integrated framework called “concurrent multifunction deployment” for simultaneous consideration of product design, innovation and evaluation over product design process. According to Brad (2004), classical form of QFD is no longer suitable for analyzing product design and development and complex issues should be taken into account during the planning phase.…”
Section: Introductionmentioning
confidence: 99%
“…Many studies present methodological refinements of the QFD method (e.g., Brad, 2009;Chaudhuri & Bhattacharyya, 2009;Hoyle & Chen, 2009;Iranmanesh & Thomson, 2008;Ji, Jin, Wang, & Chen, 2014), often by developing ways for using fuzzy logic in combination with QFD (e.g., Bai & Kwong, 2003;Chen, Fung, & Tang, 2005;Chen & Ngai, 2008;Fung, Tang, Tu, & Wang, 2002;Karsak, 2004). These studies are typically based on simulation of results and perhaps showing an illustrative example application.…”
Section: Quality Function Deploymentmentioning
confidence: 99%
“…Prasad highlighted the importance of concurrent approach in QFD for the first time (Brad, 2009). Prasad (1998) has also proposed the primary concept of CFD.…”
Section: Introductionmentioning
confidence: 99%