“…H12: Organizational innovation is positively related to firm performance. Gronum et al (2012) Manley (2008); Oerlemans and Knoben (2010) Indicators of integrated market orientation Narver and Slater (1990);Narver et al (2004); Nasution and Mavondo (2008) Reactive market orientation (i.e., customer orientation, competitor orientation and interfunctional coordination) Proactive market orientation (i.e., latent need fulfilment) -Gomez et al (2005) Managerial commitment to recognize and ensure employees understands importance of learning; Systems perspective in having a common objective; Openness and experimentation as ways of improving the work process; Knowledge transfer among the members in firm Indicators of human resource practice Nasution et al (2011) Job-related (match employees to specific job, employees as the most valuable resources, training programs, the importance of having satisfied employees, clear career paths for employees, job security for employees, high motivation); Reward related (benefits and bonuses for outstanding performance, receive feedback on the employees' performance)…”