Conformity and Distinctiveness in a Global Institutional Framework: The Legitimation of Ontario Fine Wine

Abstract

The study investigates how local actors pursue two paradoxical aspects of legitimacy in a global institutional framework: the need for global conformity and the need for local distinctiveness. Drawing on the notion of glocalization, it explicates how this pursuit is accomplished by actors' selective fidelity to global norms and adaptation of these norms to local conditions. The empirical work consists of a five-year qualitative case study of the Ontario wine industry. It provides empirical evidence for the presence of several non-mutually exclusive paths through which local actors seek legitimation in a global context. The study offers important implications for future research on legitimation and globalization.

Sustainability in the Face of Institutional Adversity: Market Turbulence, Network Embeddedness, and Innovative Orientation

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Balancing “what matters to me” with “what matters to them”: Exploring the legitimation process of environmental entrepreneurs

“…Our research responds to calls for a more process-oriented approach to understanding (new venture) legitimation (Barley, 2008;Drori and Honig, 2013;Garud et al, 2014;Überbacher, 2014;Voronov et al, 2013). Our process-oriented approach helps explain how entrepreneurs We also explained the importance of the development of perspective taking which allowed our entrepreneurs to accommodate the perspective of their audiences in their legitimation work.…”

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