Congregate Cognitive Maps: A Unified Dynamic Theory of Organization and Strategy

Abstract

Recently and independently, two dynamic approaches to organization and strategy have emerged in fields traditionally confined to static methods. One approach uses the cybernetic properties of collective cognitive maps to create a dynamic theory of organization and social system change. The other approach uses the hierarchic properties of collective cognitive maps to create a dynamic theory of strategy.This article discusses how a dynamic cognitive approach makes organization theory and strategy theory inseparable. The approach distinguishes between aggregate and congregate collective cognitive maps. The approach creates a unified dynamic theory of organization and strategy.In this unified theory, the hierarchic and cybernetic aspects of collective cognitive maps combine with the cryptic aspect of concepts and connections present in maps to further explicate the association between organization and strategy.In practice, the cryptic character of many concepts -especially those responsible for the congregation of individual cognitive maps -is exploited to generate both a potent interview technique and a powerful method for facilitating the initiation and development of strategy workshops.

Composing Effective Teams through Team Dating

“…In a conceptual map, concepts are represented as nodes and the strings represent the links between these concepts (Bougon 1992). The complexity of the map is illustrative for the way in which an individual or a team understands a conceptual domain (Calori et al 1994).…”

Problema da falta de vagas em creches: matriz de loops e a priorização de causas de problemas complexos

“…Ponderações sobre a natureza do pensamento causal humano existem pelo menos desde os filósofos gregos e eram abordadas nos primórdios da sociologia e da psicologia, mas os as linhas descrevem as CAUSAS primeiros esforços para representar pensamento causal matematicamente são atribuídos ao psicólogo Kelly (1955) e ao cientista político Axelrod (1976). A partir desses trabalhos clás-sicos tem florescido uma diversidade de abordagens e técnicas, sendo as de Bougon (1992) e Eden (2004) as mais desenvolvidas e proeminentes. Bougon enfatiza o uso de mapas causais para entender os processos cognitivos coletivos em organizações (Bugon, 1992;Bougon e Komocar, 1990;Bougon, Weick e Binkhorst, 1977), enquanto Eden enfatiza o uso de mapas causais como auxílio à análise e solução de problemas práticos (Eden, 2004;Eden e Ackermann, 1998;Eden, Jones e Sims, 1983).…”

Um estudo sobre técnicas de mapeamento da cognição organizacional: representações sociais versus Self Q

“…Os mapas causais construídos de acordo com as indicações teóricas de Bougon (1983; e Bougon et al (1990) são baseados em ciclos de autoquestionamentos, que combinam, de forma não tradicional, elementos da psicologia cognitiva com conceitos derivados da fenomenologia, da cibernética e da Teoria do Sistema (BOUGON, 1992).…”