1998
DOI: 10.1177/002194369803500101
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Connections and Fissures: Discipline Formation in Business Communication

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Cited by 18 publications
(13 citation statements)
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“…Employers understand communication as a value-adding activity, not merely the transmission of information from one party to another. An instrumental focus has been central to the traditional business communication curriculum, and while some have questioned the inattention to theoretical concerns (Cohen, Musson, & Tietze, 2005) or noted the political hazards of functioning as a service course (Graham & Thralls, 1998), the pragmatic focus on clear, appropriate message construction remains central. This is not to say we have not noted the value of integrated assignments.…”
Section: Conclusion and Next Stepsmentioning
confidence: 99%
“…Employers understand communication as a value-adding activity, not merely the transmission of information from one party to another. An instrumental focus has been central to the traditional business communication curriculum, and while some have questioned the inattention to theoretical concerns (Cohen, Musson, & Tietze, 2005) or noted the political hazards of functioning as a service course (Graham & Thralls, 1998), the pragmatic focus on clear, appropriate message construction remains central. This is not to say we have not noted the value of integrated assignments.…”
Section: Conclusion and Next Stepsmentioning
confidence: 99%
“…Finally, progressive disciplinary convergence may contribute to a re-deÞnition of status and boundaries, which has preoccupied (mainly US) business communica-tion scholars, sometimes at the expense of contents, priorities and collaborative work (Shaw 1993;Reinsch 1996;Baker Graham and Thralls 1998;Verluyten 1997).…”
Section: Business Discourse: Old Debates New Horizons 275mentioning
confidence: 99%
“…In their Guest Editorial for the 1998 special issue of the Journal of Business Communication on Discipline Formation, Baker Graham and Thralls (1998) lament the elusiveness of a common subject and method, after the failure of multidisciplinarity to provide a coherent identity. One solution could lie in a methodological shift.…”
Section: Business Discourse: Old Debates New Horizons 275mentioning
confidence: 99%
“…The different BMOC academic areas include business, English, communication, business education, and other areas considered service or support units; therefore, superiors and peers of our members most likely encourage publication in journals from a variety of disciplines. Graham and Thralls (1998) discuss this question of identity and multidisciplinarity that exists, noting that “we should give up the notion of business communication as a single discipline or even a unified discipline and admit that our field (discipline) is multidisciplinary” (p. 10). The diversity of the accepted publications, in many cases, may prompt misunderstanding or even contempt from members of other disciplines (Cyphert, 2009).…”
mentioning
confidence: 99%