Considering Cultural Influences in Volunteer Satisfaction and Commitment

Abstract

Volunteers are crucial to the delivery of sport events worldwide. This research examines the efficacy of Western models of volunteering for Korean volunteers. Specifically, this research examines the relationship between benefits, sense of community, satisfaction, and commitment in a Korean context. A survey of 218 volunteers at the 2011 Formula One Grand Prix in Seoul, Korea was conducted. The results indicate that the structure of benefits obtained was less differentiated than previous research that has been conducted in Western cultures where volunteering is more prevalent. Further, the results show that the two benefits that Korean volunteers believed they obtained, excitement and professional development, do not impact satisfaction or commitment. Instead, sense of community was found to directly impact satisfaction and commitment, which is congruent with the collectivist values of Korean society.

Sport Mega-Event Volunteers' Motivations and Postevent Intention to Volunteer: The Sydney World Masters Games, 2009

“…The following sections explore two areas of foci that underpin this current research: mega-event volunteer motivations, and volunteer legacies. The review will focus on sport event motivations, with a particularly emphasis on large and mega-events, as it is the authors' contention that the episodic and unique nature of mega-sport events motivate people differently from smaller events or routine sport volunteering situations, a finding supported by previous research (e.g., Dickson et al, 2013;Farrell, Johnston, & Twynam, 1998;Giannoulakis et al, 2008;Khoo & Engelhorn, 2011). Discussion of motivations in the diversity of sporting contexts, including regular volunteering situations, has been addressed extensively in other literature (e.g., Beacom, 2007;Cuskelly, Auld, Harrington, & Coleman, 2004;B.…”

“…Discussion of motivations in the diversity of sporting contexts, including regular volunteering situations, has been addressed extensively in other literature (e.g., Beacom, 2007;Cuskelly, Auld, Harrington, & Coleman, 2004;B. Dwyer & Yongjae, 2011;Fairley, Lee, Green, & Kim, 2013;Hur, Ko, & Valacich, 2007;Laurin, 2008;MacLean & Hamm, 2007;Won Jae & Green, 2008).…”

Engaging Volunteers From Regional Communities: Non-Host City Resident Perceptions Towards a Mega-Event and the Opportunity to Volunteer

“…Given that the 2018 Commonwealth Games represent a mega-event, a large partially subsidized. Although there has been some debate in the literature over whether a degree of funding would exclude someone from being termed a "volunteer," it appears to be widely accepted that a subsidy within reason is acceptable (Fairley, Lee, Green, & Kim, 2013;Handy, Cnann, Brudney, Ascoli, & Meijs, 2000). Individuals expressed a desire to travel in a group to provide a sense of safety, comfort, and camaraderie.…”

Student Volunteer Placements in Events, Tourism, and Hospitality: Understanding the Views of Multiple Stakeholders

“…Understanding volunteer motives provides the foundation for developing and implementing successful volunteer management strategies (Farrell, Johnston & Twynam, 1998;Hallmann & Harms, 2012). Volunteers' motives frame expectations, thus affecting overall satisfaction with the volunteer experience (Coyne & Coyne, 2001;Fairley, Lee, Green, & Kim, 2013;Farrell et al, 1998). If those who manage volunteers are aware of the motives that drive individuals to volunteer, they will be able to construct an experience that will satisfy expectations and ultimately increase volunteer retention (Fairley, Green, O'Brien, & Chalip, 2014).…”