“…This unlearning context has been analyzed in relation to the information acquisition processes relative to the markets (Sinkula, 1994(Sinkula, , 2002, and from different levels of analysis-individual (Day & Nedungandi, 1994), groupal (Becker, Hyland, & Acutt, 2006), of innovation (Akgün, Lyn, & Byrne, 2006), competitive (Lei, Slocum, & Pitts, 1999;Sinkula, 2002), etc. Though there exist no work on this subject, it is expected that this process of unlearning-learning will be applicable also to the process of internationalisation of the business, given its similarity to the processes of innovation (Bilkey & Tesar, 1977;Knight & Cavusgil, 2004).…”