2020
DOI: 10.15358/2511-8676-2020-2-3-133
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Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories

Abstract: The concepts of value, value creation, and value cocreation figure prominently in service-oriented approaches to marketing studies, especially servicedominant logic. However, the meaning of these concepts is fuzzy and dependent on the theoretical context in which they are used. In addition, philosophical, economic, and sociological conceptualizations, among others, have affected the meaning of the concept of value. Harking back to Kant and Lotze, with reference to epistemology and ontology, this paper investig… Show more

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Cited by 2 publications
(2 citation statements)
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“…Value creation and value cocreation are different constructs; in particular, value cocreation is not value creation conducted in cooperation (Haase, 2020b). Value cocreation rejects the view that firms (and other entities) can create value for another party.…”
Section: Service-dominant Lens On Value Creation and Value Cocreationmentioning
confidence: 99%
“…Value creation and value cocreation are different constructs; in particular, value cocreation is not value creation conducted in cooperation (Haase, 2020b). Value cocreation rejects the view that firms (and other entities) can create value for another party.…”
Section: Service-dominant Lens On Value Creation and Value Cocreationmentioning
confidence: 99%
“…As value is an elusive concept in SE, we searched in other domains. Several publications performed a thorough survey of the value concept in the literature: presenting economics and philosophical references to value for marketing research purposes (Haase 2020), describing the evolution of value in economics (Mazzucato 2019), and outlining the influence of value on project management (Stewart and Stewart 2015). Surveying these, and other, field-specific, studies, this section presents a brief description of relevant references to value, possibly coinciding with system value characterization.…”
Section: B Complementary Perspectives External To Sementioning
confidence: 99%