“…Individuals generally aspire to maintain a certain level of moral behavior (Nisan, ) to maintain a positive self‐image, but when they engage in actions that might be perceived as unethical or immoral, they experience emotional distress in the form of guilt (Higgins, ; Klass, ) and are motivated to compensate for their behavior (Cornelissen, Bashshur, Rode, & Le Menestrel, ). That is, as a general strategy, individuals compensate for their low moral behavior by becoming more cooperative as a way of enhancing their self‐image (Mullen & Monin, ).…”