2016
DOI: 10.1146/annurev-psych-010213-115120
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Consistency Versus Licensing Effects of Past Moral Behavior

Abstract: Why does past moral behavior sometimes lead people to do more of the same (consistency), whereas sometimes it liberates them to do the opposite (licensing)? We organize the literature on moderators of moral consistency versus licensing effects using five conceptual themes: construal level, progress versus commitment, identification, value reflection, and ambiguity. Our review reveals that individuals are more likely to exhibit consistency when they focus abstractly on the connection between their initial behav… Show more

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Cited by 323 publications
(340 citation statements)
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References 71 publications
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“…Individuals generally aspire to maintain a certain level of moral behavior (Nisan, ) to maintain a positive self‐image, but when they engage in actions that might be perceived as unethical or immoral, they experience emotional distress in the form of guilt (Higgins, ; Klass, ) and are motivated to compensate for their behavior (Cornelissen, Bashshur, Rode, & Le Menestrel, ). That is, as a general strategy, individuals compensate for their low moral behavior by becoming more cooperative as a way of enhancing their self‐image (Mullen & Monin, ).…”
Section: Introductionmentioning
confidence: 99%
“…Individuals generally aspire to maintain a certain level of moral behavior (Nisan, ) to maintain a positive self‐image, but when they engage in actions that might be perceived as unethical or immoral, they experience emotional distress in the form of guilt (Higgins, ; Klass, ) and are motivated to compensate for their behavior (Cornelissen, Bashshur, Rode, & Le Menestrel, ). That is, as a general strategy, individuals compensate for their low moral behavior by becoming more cooperative as a way of enhancing their self‐image (Mullen & Monin, ).…”
Section: Introductionmentioning
confidence: 99%
“…In the same way, employees who are informed about a successful equal opportunities policy may experience a heightened level of moral self‐image. This elevated feeling of being moral may provide a lens through which the neutral or even moral interpretation of less moral behavior in an ambiguous context becomes more likely (Mullen & Monin, ).…”
Section: The Role Of An Increased Moral Self‐imagementioning
confidence: 99%
“…Indeed, when evaluating competing theories, researchers sometimes deliberately design experimental manipulations that are expected to induce opposing effects under each candidate theory. Returning to moral credentialing, the theory under investigation predicts that credentialing opportunities would increase subsequent attitudes consistent with prejudice; however, other theories suggest that credentialing opportunities might sometimes decrease such attitudes by prompting self-consistency or by priming personal values that discourage prejudice (Mullen & Monin, 2016). Using P<q * to explicitly characterize effects in the opposite direction (rather than simply allowing them to dilute the pooled estimate without additional consideration) may help identify situations, possibly supported by alternative theories, in which such competing effects occur.…”
Section: Proportion Of True Effects Agreeing In Direction With the Ormentioning
confidence: 99%