Nonnegative matrix factorization (NMF) often relies on the separability condition for tractable algorithm design. Separability-based NMF is mainly handled by two types of approaches, namely, greedy pursuit and convex programming. A notable convex NMF formulation is the so-called selfdictionary multiple measurement vectors (SD-MMV), which can work without knowing the matrix rank a priori, and is arguably more resilient to error propagation relative to greedy pursuit. However, convex SD-MMV renders a large memory cost that scales quadratically with the problem size. This memory challenge has been around for a decade, and a major obstacle for applying convex SD-MMV to big data analytics. This work proposes a memory-efficient algorithm for convex SD-MMV. Our algorithm capitalizes on the special update rules of a classic algorithm from the 1950s, namely, the Frank-Wolfe (FW) algorithm. It is shown that, under reasonable conditions, the FW algorithm solves the noisy SD-MMV problem with a memory cost that grows linearly with the amount of data. To handle noisier scenarios, a smoothed group sparsity regularizer is proposed to improve robustness while maintaining the low memory footprint with guarantees. The proposed approach presents the first linear memory complexity algorithmic framework for convex SD-MMV based NMF. The method is tested over a couple of unsupervised learning tasks, i.e., text mining and community detection, to showcase its effectiveness and memory efficiency.