“…There is research looking at Chinese identity outside of mainland China, for example in Taiwan (Huang, Liu, & Chang, 2004), Hong Kong (Fung, 2001Kit-Wai Ma, 2001), and the United States (Hong, Ip, Chiu, Morris, & Menon, 2001). There are studies conducted within China that investigate young adults and their identities, but these studies are focused on a specific area of inquiry, such as consumer decision making (Fan & Xiao, 1998), filial piety (Liu, 2008b), ideal personhood (Fong, 2007), or life planning and higher education (Liu, 2008a). Ho and Ng (2008) carried out narrative and observational research in Shanghai using contemporary ethnography, but it was not generationally specific.…”