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Using interviews with twenty-five male Beijingers in their final year of upper secondary school, this article shows that their construction of masculinities in all cases revolves around the importance of chenggong (outstanding accomplishment). They perceived chenggong as a prerequisite for the “the good life,” “the good person,” and “the good man.” But striving for chenggong entails much personal cost. Chenggong’s strong assertion by all these young men, notwithstanding intragroup differences, may indicate its contemporary hegemonic status. Suggested explanations are: the general importance of exemplary norms in China, the influence of neoliberalism and consumerism (and the attendant individualism) in post-Mao China, and their being “only children” from urban and mostly middle-class background; in particular, there is the competitive advantage which men derive from their prospective chenggong in a marriage market where a strong hypergamy norm for women is combined with a discourse of “natural sex differences” and notorious sex ratio imbalances.

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