“…Various branches of the party-state, in particular, have devoted much effort to shape what Chinese residents know and feel about significant events of the past (Duara 2008; Fogel 2000; Mitter 2000:279–93; Unger 1993; Watson 1994). These efforts have been bound up closely with an allied set of projects, making various forms of citizen-subjects who conform to the diverse and changing needs of the Party—initially revolutionary farmers, proletarian workers, and soldiers, and more recently government-friendly entrepreneurs, netizens, home-buyers, car owners, and rural risk takers willing to provide cheap migrant labor (Anagnost 1997, Rofel 1999, Zhang 2001, Liu 2002, Liu 2011). Since 1949, China’s state-run tobacco industry has tailored its products to help differentiate and sustain this array of selves, manufacturing a wide selection of cigarette brands, many symbolically segmented to suit specific categories of citizen subject.…”