Construction and validation of an e‐lifestyle instrument

Abstract

Purpose -The purpose of this paper is to construct and validate an e-lifestyle scale. Design/methodology/approach -Through a two-step approach of exploratory factor analysis (EFA), the generated two EFA solutions reveal the adequacy of the generated seven components underlying the 1,135 responses. By using the other 793 respondents sampling from the same population, confirmatory factor analysis (CFA) examines and supports the fitness of the overall structure. Findings -The empirical results show that the 39 items of the e-lifestyle scale were grouped into seven distinct components. These components represented seven principal factors that significantly influence and shape individual e-lifestyles. Research limitations/implications -This investigation merely represents a starting point in e-lifestyle research. To enhance the validity and generalization of the scale proposed in this study, further cross-cultural validation is necessary. Practical implications -Beyond constructing and validating an e-lifestyle instrument, this study could provide marketers with insights about how to integrate e-lifestyles into marketing strategies. Originality/value -This research contributes to advance current knowledge on what factors influence e-lifestyle and relative influences of main factors shaping e-lifestyle, and pave a way for marketers to execute more elaborate marketing research with the proposed e-lifestyle scale.

E-lifestyle, Customer Satisfaction, and Loyalty among the Generation Y Mobile Users

“…Lifestyle theories agreed that consumer behaviors can be predicted by a function of sociological and psychological variables. Consistently, consumer e-lifestyle is also predictable and assessable by psychological and sociological constructs (Yu, 2011).…”

“…The first section included four sub constructs underlying consumer e-lifestyle as the second-order construct. The four subcontracts include e-activities, e-opinions, e-interests, and e-values adapted from previous research (Lee et al, 2009;Mitchell, 1983;Wells & Tigert, 1971;Yu, 2011). The second part includes customer satisfaction and loyalty.…”

“…Hyper convergence of the Internet and mobile usage, particularly among the youth, has dramatically impacted and changed the way people live since the last decade (Yu, 2011). Therefore, understanding consumer lifestyles has been considered useful in delivering suitable services to particular target segments of ICT (Chen & He, 2006).…”

“…Furthermore, based on the theory of lifestyle, lifestyle is a set of behaviors reflecting individual psychological concerns (internal beliefs) and sociological consequences (external stimuli). This research adopts from the seminal work of Yu (2011) to conceptualize e-lifestyle construct.…”

“…Therefore, understanding consumer lifestyles has been considered useful in delivering suitable services to particular target segments of ICT (Chen & He, 2006). Furthermore, Yu (2011) developed and validated an e-lifestyle construct that could provide marketers some insight into what triggers people's e-lifestyles. E-lifestyle, in this research, is conceived as patterns in which people live and spend their time and money through the Internet and electronics, which this definition is consistent with that of Kaynak and Kara (2001).…”