Consumer acceptance of biotechnology and the role of second generation technologies in the USA and Europe

Consumers’ images regarding genomics as a tomato breeding technology: “maybe it can provide a more tasty tomato”

“…The attitudes formed towards biotechnology are rather negative as mentioned, especially in Europe. This is in contrast to the United States of America where the general public are seemingly untroubled by biotechnology Lusk and Rozan 2005;Hoban 1997;Durant et al 1999). One explanation for the negative attitude towards biotechnology could be people's preference for natural entities over those produced with human intervention (Rozin et al 2004), but even for products involving human intervention like genetically modified food, a GM product that is perceived as more natural is more likely to be accepted than a GM product that is perceived as less natural (Tenbült et al 2005).…”

The socioeconomics of genetically modified biofortified crops: a systematic review and meta‐analysis

“…Six food crops, of which three staple (rice, [40][41][42][43][44][45][46][47] cassava, 48 and potato 49 ) and three nonstaple crops (broccoli, 49 tomato, 49 and apple 50 ) were targeted. Except for the study of Colson et al,49 who also examined the use of intragenic breeding approaches (i.e., transferring genes from closely related species capable of sexual hybridization 53 ), all studies looked at transgenic crops with a higher vitamin content, either vitamin A, [40][41][42][43][44][45][46] folate, 46,47 or vitamin C. 49,50 While, for nearly all products, there were estimates elicited in urban, developed settings, particularly in the United States, rice and cassava were also selected for examining reactions of consumers from developing countries, like India and the Philippines (golden rice), [40][41][42][43][44][45] China (folate-biofortified rice), 46,47 or Brazil (vitamin A-enriched cassava).…”

“…[40][41][42][43]45 Of these, two studies were carried out with urban consumers from North America. 40,41 Besides differences in year of data collection and sample size, the first study also incorporated a cheap talk script as a means to improve the validity of non-hypothetical survey estimates. 54 This might contribute to the variation in WTP between the studies (19.5-38.0%).…”

Consumer Acceptance of Functional Foods in Ho Chi Minh City

“…Nonetheless, the lasted results showed that there was a declining trend in the consumption in the US due to decreasing in taste and satisfaction (Siro et al, 2008). Consumers in Europe, however, were more critical in the choice of foods than their American counterpart despite the increasing importance of healthy foods in their daily intake (BechLarsen & Grunert, 2003;Lusk et al, 2004;Lusk & Rozan, 2005;Siro et al, 2008). European consumers viewed functional or modified foods as "unnatural an impure", especially Danish consumers (Siro et al, 2008).…”