2018
DOI: 10.46745/ilma.jbs.2018.14.02.04
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Consumer Acceptance of Online Banking: Application of Technology Acceptance Model

Abstract: This research reports the findings of a study concerning the acceptance of online banking in Pakistan. It investigates customer's adoption within the context of Pakistan online banking services whereby the research frame work is based on the extension of Technology Acceptance Model. The research model included factors that would influence the acceptance of online banking. The frame work dimensions includes online banking usage, quality of internet connection, perceived enjoyment, perceived usefulness, perceive… Show more

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