Scientific attitude towards science education facilitates twenty first century learning and provides a strong foundation for learners academic achievement. Science education at secondary level is placed as a backbone towards higher secondary level. The focus of the present study was to investigate the instructors and learners scientific attitudes towards physics at secondary level. Quantitative data were collected through questionnaires by using survey research from 1000 random sampled respondents i.e. instructors and learners. Multistage stratified sampling technique was applied in the present research and the collected data were analyzed through descriptive and inferential statistics. A low level of learners attitude towards physics was found which reflects in learners academic achievement level in physics. Scientific approach among learners can be promoted through instructors attitudes towards physics at the secondary level, which will be beneficial for the development of Pakistan.
The study examines the role of escalator-use in the generation of mall love among adult Pakistani visitors. It assesses the influence of hedonic and utilitarian value on mall love through visitors’ attitude and emotional experience. The theoretical foundation of this research is founded on Technology Acceptance Model by Davis (1986). Around 1000 mall visitors were approached through the mall-intercept method in thirteen shopping malls in major cities of Pakistan. Among them, 500 responses were utilized for data analysis. Non-probability convenience sampling was considered as the best choice. Proposed relationships between the constructs were tested through Confirmatory Factor Analysis. The findings revealed that ‘hedonic value’ has a direct positive influence on visitors’ mall love. While testing mediation, the results indicated that emotional experience, attitude and escalator use strengthen the relationship between hedonic and utilitarian value and mall love. It is interesting to observe that the use of escalators in shopping mall results in developing mall love among visitors in Pakistan. This study will benefit the entire gamut of stakeholders including shopping mall managers, academic researchers, and practitioners. This study will benefit mall management by offering them practical suggestions regarding attracting visitors through better management of the mall environment.
This research reports the findings of a study concerning the acceptance of online banking in Pakistan. It investigates customer's adoption within the context of Pakistan online banking services whereby the research frame work is based on the extension of Technology Acceptance Model. The research model included factors that would influence the acceptance of online banking. The frame work dimensions includes online banking usage, quality of internet connection, perceived enjoyment, perceived usefulness, perceived ease of use and security & privacy. A survey was conducted to gather the data for study. Reliability, correlation and factor analysis were used to analyse the data. Results showed that quality of internet connection, amount of information on online banking and security and privacy has positive influence on online banking usage. Theoretical contributions and practical implications of the findings are discussed in the paper and suggestions for future research are proposed.
The present research has explored the role of social interaction and social presence, two components of social gratification, in shaping up social network gaming habitual behavior. The study has analyzed sequential mediation of flow experience and consumer satisfaction in between the association social gratification facets and social network gaming habitual behavior. 500 responses were collected from social gaming consumers of Pakistan using convenience sampling technique. 471 responses were found to be appropriate for data analysis. SPSS 25.0 was used for descriptive statistics, frequency distribution and correlation analysis while PROCESS SPSS Macro was used for examining the mediation effects. The proposed research model was also analyzed and validated using structural equation modelling through AMOS 22. Results of the study revealed that flow experience and consumer satisfaction play significant role as sequential mediators between social gratification facets and social network gaming habitual behavior. Consumer satisfaction was observed to play the most effective role among all determinants considered in the present research. Theoretical and practical implications, limitations and future research directions have been discussed as well.
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