Consumer adoption of mobile technologies: a literature review

A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey

“…Many adoption studies have been conducted and have made theoretical and practical contributions. Furthermore, numerous theories and models have been developed to help understand and predict technology acceptance, including the Theory of Reasoned Action (TRA), the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM), UTAUT, and Diffusion of Innovation (DOI) (Sanakulov, Karjaluoto 2015). Most of the studies conducted to date have been based on the abovementioned models and theories.…”

“…The main reason for choosing UTAUT is its prominence and good explanatory power in information technology studies. Also, recent literature review results by Sanakulov and Karjaluoto (2015) show that acceptance rates of paths between UTAUT constructs and intention are the highest.…”

“…Although the smartphone has been popular among users in many countries, the literature review carried out for this study reveals that only a few prior studies have investigated smartphone adoption (Sanakulov, Karjaluoto 2015). This study aims to explain smartphone adoption in three different groups (Uzbeks, South Koreans, and Turks); to understand the differences and similarities in their perceptions of smartphones; and to analyze cultural effects on the adoption process.…”

Software Unbundling: Challenges and Perspectives

“…Evolving software is challenging for many engineering reasons [26], and it can also be risky if we consider the end-user adoption [37]. Many studies [8,11,18,41] have investigated how software is perceived by users (or even how user's personality influences this perception [46]); essentially, these studies try to model and relate the user's intention to use an application, which goes beyond the applications' easiness of use, it also encompasses expectations about applications' privacy, social influence, cost, performance, etc.…”

Mobile Marketing: Building Blocks for Mobile Content Marketing to Add Value and Relevance for Mobile Users

“…These include consumer acceptance and experiences (Bauer et al 2005), consumption (Chan-Olmsted et al 2013), privacy (Almuhimedi et al 2015), adoption (Sanakulov & Karjaluoto 2015), value (Andrews et al 2012;Wang 2015), campaigns and advertising (Bart et al 2014), a variety of mobile applications (Harrison et al 2013), mobile commerce (Sharif et al 2014) and theory building (Pousttchi & Wiedemann 2006). …”