Consumer attitudes toward new pasta products in Iran market: A qualitative and quantitative study

Aghaei, Shahrzad; Naeini, Ali Bonyadi

doi:10.5267/j.msl.2017.11.005

Cited by 8 publications

(3 citation statements)

References 27 publications

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“…A challenge commonly faced by food companies is how to distinguish/differentiate competitive products in the market [5]. In order to accomplish this, methods to attract consumer attention have always been a challenge for food companies [6].…”

Section: Introductionmentioning

confidence: 99%

Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

Gunaratne

Fuentes

Gunaratne

et al. 2019

Foods

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Eye fixations on packaging elements are not necessarily correlated to consumer attention or positive emotions towards those elements. This study aimed to assess links between the emotional responses of consumers and the eye fixations on areas of interest (AOI) of different chocolate packaging designs using eye trackers. Sixty participants were exposed to six novel and six familiar (commercial) chocolate packaging concepts on tablet PC screens. Analysis of variance (ANOVA) and multivariate analysis were performed on eye tracking, facial expressions, and self-reported responses. The results showed that there were significant positive correlations between liking and familiarity in commercially available concepts (r = 0.88), whereas, with novel concepts, there were no significant correlations. Overall, the total number of fixations on the familiar packaging was positively correlated (r = 0.78) with positive emotions elicited in people using the FaceReader™ (Happy), while they were not correlated with any emotion for the novel packaging. Fixations on a specific AOI were not linked to positive emotions, since, in some cases, they were related to negative emotions elicited in people or not even associated with any emotion. These findings can be used by package designers to better understand the link between the emotional responses of consumers and their eye fixation patterns for specific AOI.

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Section: Introductionmentioning

confidence: 99%

Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

Gunaratne

Fuentes

Gunaratne

et al. 2019

Foods

View full text Add to dashboard Cite

show abstract

“…Accordingly, only those elements whose influence level on matrix T is greater than threshold value can be selected and displayed in IRM.In this matrix, ri + di lies on axis x, and ri -di lies on axis y. Values of r + d represent the significance of each factor and the more the value of factor, the more significant it is (Aghaei & Naeini, 2018).…”

Section: Methodsmentioning

confidence: 99%

Theories of opportunity creation and effective entrepreneurial actions in opportunity creation context

Jamali¹,

Mohammadkazemi²,

Farsi³

et al. 2018

10.5267/j.dsl

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Created opportunities are refered as the opportunities in which none of the supply and demand parties exists clearly and obviously one or both of them must be created. Therefore, several economic inventions should take place in marketing, franchising, etc. so that opportunity can be created. This perception of opportunity deals with the creation of new markets. In the meantime, identifying some entrepreneurial actions influencing on the creation of entrepreneurial opportunities can provide backgrounds for the formation and empowering the opportunity creation. In this paper, some basic ideas about the creation of entrepreneurial opportunities and the evolution of opportunity creation theories are examined. Then effective actions on the opportunity creation are identified. Finally, the structure of the investigated actions is examined using the DEMATLE Method. The results which were according to the opinions of 15 experts of entrepreneurship showed that leadership, decision making, and strategy actions influence other entrepreneurial actions.. 2018 by the authors; licensee Growing Science, Canada ©

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“…This research will help in finding the factors influencing the buying behavior of consumers on online marketing. The study will further encompass to equip the online marketers more profitable and which helps to add value in the existing services (Asareh & Ghaeli, 2013;Aghaei & Naeini, 2018).…”

Section: Introductionmentioning

confidence: 99%

Problems faced by online customers – A Garret Ranking Approach

Ramesh¹,

Kumar²

2019

10.5267/j.msl

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Consumer attitudes toward new pasta products in Iran market: A qualitative and quantitative study

Cited by 8 publications

References 27 publications

Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

Theories of opportunity creation and effective entrepreneurial actions in opportunity creation context

Problems faced by online customers – A Garret Ranking Approach

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