Consumer-Based Brand Equity Conceptualisation and Measurement

Christodoulides, George; Chernatony, Leslie de

doi:10.2501/s1470785310201053

Cited by 426 publications

(351 citation statements)

References 68 publications

(90 reference statements)

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“…Price premium method involves the calculation of the profit difference arising from the sale of a branded product and a non branded product. The research study conducted also suggests the use of neuroscience in determining the feelings of the brand customers which can be significant in measuring the effectiveness of the brands (Christodoulides and Chertatony, 2010).…”

Section: Measuring Brand Equitymentioning

confidence: 99%

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Success in Business-A Brand Equity Perspective

Lo¹

2012

American Journal of Applied Sciences

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Problem statement:The study has been mainly attempted to find out the impact of the brand equity in overall success of the firm. The research has primarily been created to present a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. Approach: The study has been conducted on the basis of secondary resources. The researches of different authors and theorists on the subject of brand equity and its relevance in affecting the financial performance of the organization have been consulted and analysed to present a research study through this report. Results: The study studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business. Conclusion: The study has provided with a detailed understanding of brand equity. It also represents an original piece of work based on the studies and researches conducted by different researchers made earlier and the information gathered have been analysed to reach to a conclusion as well as open opportunities for further studies and researches.

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Section: Measuring Brand Equitymentioning

confidence: 99%

“…A research conducted by Christodoulides and Chertatony (2010) derived various methods for the measurement of the brand equity. According to the research they were of the view in order to measure the performance of the brand equity several factors need to be considered.…”

Section: Measuring Brand Equitymentioning

confidence: 99%

Success in Business-A Brand Equity Perspective

Lo¹

2012

American Journal of Applied Sciences

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“…Moreover, according to Pappu, Quester and Cooksey (2006), the customer based brand equity is defined as 'the value consumers associate with a brand, as reflected in the dimensions of brand awareness, brand associations, perceived quality and brand loyalty'. Even though, many authors define customer based brand equity (e.g., Aaker, 1991;Keller, 1993;Shocker, Srivastave & Reukert, 1994;Pappu et al, 2006) this study uses the Aaker (1991) definition for customer based brand equity, whose definition is cited many customer based brand equity related studies in business studies, marketing and social science (e.g., Pappu, Quester, & Cooksey, 2007;Christodoulides & De Chernatony, 2010;Fayrene & Lee, 2011;Severi & Ling, 2013).…”

Section: Definitions Of Brand Equitymentioning

confidence: 99%

The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review

Thusyanthy¹,

Tharanikaran²

2015

IJBM

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Currently most of the marketers use celebrity endorsement as an effective promotional tool, where celebrities are the well known individuals to the public, and this celebrity endorsement in advertisements have impact on customer based brand equity. Even though, there is a relationship between celebrity endorsement and customer based brand equity, many scholars have implied that several variables and dimensions also impact on these celebrity endorsement and customer based brand equity broadly. This qualitative comprehensive review explores with the various literature supports for the relationship variables to celebrity endorsement and customer based brand equity. To extend and facilitate further studies contextually and empirically, a comprehensive model is presented to demonstrate how these relationship variables relate to celebrity endorsement and customer based brand equity. This study with a comprehensive and complex model contributes to the existing literature and enhances the studies, which are related to the celebrity endorsement and customer based brand equity.

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“…The model was repeatedly tested for the leading Swedish mountain destination Åre, by using a linear structural equation modelling approach. Findings confirm the path structure of the proposed model.Key words: destination branding, customer-based brand equity, destination resources, valuefor-money, value-in-use, destination loyalty To answer these questions, tourism research usually employs customer-based approaches for the conceptualization and measurement of brand equity with emphasis on consumers' response to a brand name (Gartner 2009;Christodoulides and de Chernatony 2010;Davcik, da Silva and Hair 2015;Round and Roper 2015). As shown in below literature review, previous research widely adopted Aaker's (1991Aaker's ( , 1996 and Keller's (1993) conceptualization of customer-based brand equity (CBBE).…”

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confidence: 99%

Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources, Value for Money, and Value in Use

Chekalina

Fuchs

Lexhagen

2016

Journal of Travel Research

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PostprintThis is the accepted version of a paper published in Journal of Travel Research. This paper has been peer-reviewed but does not include the final publisher proof-corrections or journal pagination. Citation for the original published paper (version of record):Chekalina, T., Fuchs, M., Lexhagen, M. (2017) Customer-based destination brand equity modelling: The role of destination resources, value-for money and value-in-use. Journal of Travel ResearchAccess to the published version may require subscription. N.B. When citing this work, cite the original published paper. Permanent link to this version:http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-29223 This study contributes to the development of knowledge on transferring the concept of customer-based brand equity to a tourism destination context. Keller's (2009) brand equity pyramid is utilized as the comparison framework to reveal similarities but also overlaps, differences and gaps on both the conceptual and measurement level of existing brand equity models for destinations. Particularly, the inner core of the model depicts the complex mechanisms of how destination resources transform into benefits for tourists overlooked by prior research. This study proposes a customer-based brand equity model for destinations, which consists of five dependent constructs, including awareness, loyalty, and three destination brand promise constructs constituting the inner core of the model, namely, destination resources, value-in-use and value-for-money. The model was repeatedly tested for the leading Swedish mountain destination Åre, by using a linear structural equation modelling approach. Findings confirm the path structure of the proposed model. Customer-based destination brand equity modelling -The role of destination resources, value-for-money and value-in-useAbstract: This study contributes to the development of knowledge on transferring the concept of customer-based brand equity to a tourism destination context. Keller's (2009) brand equity pyramid is utilized as the comparison framework to reveal similarities but also overlaps, differences and gaps on both the conceptual and measurement level of existing brand equity models for destinations. Particularly, the inner core of the model depicts the complex mechanisms of how destination resources transform into benefits for tourists overlooked by prior research. This study proposes a customer-based brand equity model for destinations, which consists of five dependent constructs, including awareness, loyalty, and three destination brand promise constructs constituting the inner core of the model, namely, destination resources, value-in-use and value-for-money. The model was repeatedly tested for the leading Swedish mountain destination Åre, by using a linear structural equation modelling approach. Findings confirm the path structure of the proposed model.Key words: destination branding, customer-based brand equity, destination resources, valuefor-money, value-in-use, destination loyalty To answer these quest...

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Consumer-Based Brand Equity Conceptualisation and Measurement

Cited by 426 publications

References 68 publications

Success in Business-A Brand Equity Perspective

Success in Business-A Brand Equity Perspective

The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review

Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources, Value for Money, and Value in Use

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