2020
DOI: 10.12737/1014653
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Consumer behavior

Abstract: The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative researc… Show more

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“…The questions were elaborated from the consumer behavior models proposed by Naumov 63 based on research in the area of economic, social and psychological theories and empirical evidence regarding consumer decision making when purchasing goods.…”
Section: Sample and Measurementsmentioning
confidence: 99%
“…The questions were elaborated from the consumer behavior models proposed by Naumov 63 based on research in the area of economic, social and psychological theories and empirical evidence regarding consumer decision making when purchasing goods.…”
Section: Sample and Measurementsmentioning
confidence: 99%