Consumer Behavior at Bulk Food Bins

Johnson, Scott Lee; Sommer, Robert; Martino, Victor

doi:10.1086/209042

Cited by 10 publications

(4 citation statements)

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“…Three of the five areas surveyed contain universities. College‐age students are more likely to participate in consumer fraud than older adults[12, 25]. The next prevalent age‐group is teenage and under (25.3 per cent).…”

Section: Survey Resultsmentioning

confidence: 99%

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Shoplifting in Retail Clothing Outlets:

Lin

Hastings

Martin

1994

International Journal of Retail &Amp; Distribution Management

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Presents a report of the study about shoplifting problems in retail clothing outlets which was carried out during the autumn of 1993, with the primary purpose of examining managers′ attitudes towards shoplifting in some detail and the secondary purpose of identifying coping strategies that can be used by retailing managers to deal with shoplifting. Investigates four crucial issues: layout design, magnitude of the problem, prosecution efforts and detection and prevention considerations. Includes recommendations and implications based on a survey taken to help retailers with their shoplifting problems.

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Section: Survey Resultsmentioning

confidence: 99%

“…The next prevalent age‐group is teenage and under (25.3 per cent). Teenagers tend to shoplift because of deviant social influence from their peers[10, 25] or because they want to retaliate against their parents[12].…”

Section: Survey Resultsmentioning

confidence: 99%

Shoplifting in Retail Clothing Outlets:

Lin

Hastings

Martin

1994

International Journal of Retail &Amp; Distribution Management

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“…However, prior studies show how people think that target products in sealed packages would be affected by other sources in a retail context (Morales and Fitzsimons, 2007), but no studies have considered whether there is a difference when products are displayed in unsealed packages. Previous studies indicate that the sale of unpackaged foods is common in supermarkets, while consumer characteristics influence their behavior in bulk food sections (Johnson et al, 1985). Bulk foods are defined as those food products which are sold unpackaged from some form of self-service container (Johnson, 1984).…”

Section: Influence Of Package Types On Product Contagionmentioning

confidence: 99%

Effects of different packages on food product contagion: The moderating roles of mood states and product‐related information

Lin

Shih

2015

J of Consumer Behaviour

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Across two experiments conducted for this research, it is evident that different moderators do play a role in the influence of food product contagion effects. This research focuses on how mood states or product-related information moderate contagion prime and package type. Existing studies indicate that unsealed packages can enhance the extent of the contagion effects more than sealed packages. Study 1 showed that happy people experienced stronger positive contagion effects than sad or neutral ones and that they also demonstrated stronger effects on unsealed packages compared with sealed packages. Conversely, sad people significantly enhanced the extent of negative contagion effects and experienced stronger effects on unsealed packages. Study 2, however, revealed that people receiving positive product-related information experienced stronger positive contagion effects on unsealed packages, whereas people receiving negative product-related information showed stronger negative contagion effects on unsealed packages. This is the first study to discuss the chosen moderators on the contagion effect.

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“…Greenberg et al (1979) completed a study of females, finding the profiles of return-prone consumers to be younger, more aggressive, outgoing and importantly they tend to be opinion leaders. Johnson et al (1985) addressed the frequency of problem behaviours at self-service bulk food bins and recommended consumer education (signs prohibiting munching) to resolve the problem. Gardner et al (1999) addressed the fraudulent consumer and intentional deceit issues and found results consistent with the Theory of Reasoned Action (TRA).…”

Section: A Wider Picture On Dishonest or Fraudulent Customer Returnsmentioning

confidence: 99%

Myopia, customer returns and the theory of planned behaviour

King¹,

Dennis²,

Wright³

2008

Journal of Marketing Management

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As a prevalent and growing form of customer behaviour, deshopping is on the rise. Retailers' focus on good customer service and the offering of lenient returns polices has led to the growth in this fraudulent behaviour of customers in returning goods. This paper considers retailer myopia in the context of dishonest customer returns, applying the Theory of Planned Behaviour (TPB) using a quantitative questionnaire with 535 female consumers. The findings highlight the extent of the behaviour with 50% admitting to partaking in deshopping. The TPB variables can be utilised to manage and prevent deshopping. The results indicate that currently these customers perceive it to be easy to deshop as there are no consequences with the result that such behaviour continues to grow. If retailers were less myopic they would monitor returns more thoroughly and make it less easy for such customers to get away with undesirable deshopping behaviour. The paper makes recommendations for retailers to manage or alter perceived behavioural characteristics for customers, which in turn, would reduce tendencies for dishonesty in customers returning goods for refunds. Retail myopia is evident with deshopping behaviour with consequences for retailers in time, effort and costs. KEYWORDS Fraudulent customer returns, Deshopping; Retailer return policies, Theory of Planned Behaviour, Theory of Reasoned Action INTRODUCTIONThe marketing myopia pinpointed in this paper concerns the under-representation in the literature and by companies about an aspect of customer behaviour, termed deshopping. This behaviour to do with returning goods to sellers, as presented in this paper on shopping research, leads to increased cost implications for organisations that are detrimental to their good health. This under-representation is in contrast to the emphases in marketing journals, books and conferences that are replete with papers concerning customer retention and loyalty. Both retention and loyalty are key aspects emphasised in marketing strategy development helped along by short term promotional incentives. However, is retention of all customers a desirable outcome for organisations? The answer needs to be balanced between retaining those customers who are of high value with a succession of repeat buying and without difficulties in keeping up repayments against those who present a variety of persistent problems varying from lack of payments to demands for refunds leading to customer disloyalty and malpractices. The paper's research is concerned with the latter regarding customer returns and malpractices because such behaviour is detrimental to the good health of organisations as it consumes their staff's time and energies. Moreover, it leaves organisations with less than optimum products since these were handled by customers outside their facilities and then returned back to the sellers. The objectives of this paper are twofold. First, to attempt to address the gap in academic literature concerning customer malpractices, in particular, dishonest cust...

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Consumer Behavior at Bulk Food Bins

Cited by 10 publications

References 0 publications

Shoplifting in Retail Clothing Outlets:

Shoplifting in Retail Clothing Outlets:

Effects of different packages on food product contagion: The moderating roles of mood states and product‐related information

Myopia, customer returns and the theory of planned behaviour

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