Consumer behavior in hospitality and tourism

Role and effect of traditional markets: The internationally awarded case of Barcelos

“…Tourism and administrative organizations, namely, Oporto and the North of Portugal and the Barcelos City Hall, play a fundamental role in the strategic planning of tourism as promoters and distributors in the target markets as well as guides and motivators in the private sector seeking to enhance actions and partnerships that allow the enrichment of the product offered and increasing the number of visitors who want to experience/visit the destination and the festive atmosphere of the traditional markets (e.g. Ferreira & Martins, 2007;Aall et al, 2015;Airey, 2015;Buckley et al, 2015;Amore & Hall, 2016;Hall, 2016;Coccossis, 2017;Dixit et al, 2019;Sharma & Sarmah, 2019). Players from the private sector play an essential role in the enrichment of the tourism offer, as they operationalize and promote the "product" by the creation of packages and complementary products and/or services.…”

“…Thus, it still crucial for engagements between producers and consumers of rural and artisan professionals, as reflected in the consumer/customer satisfaction and intention to revisit. (Dixit et al, 2019;Richards & Font, 2019;Sharma & Sarmah, 2019). However, with the growth of capitalism, shopping malls (e.g.…”

“…At the same time, a higher quality of life has changed people's behavioral patterns, allowing them to travel for a wide range of reasons and under different motivations. One such popular motivation is cultural motivations, namely, to meet new people and lifestyles or old civilizations (Akhoondnejad, 2016;Dixit et al, 2019;Vergori & Arima, 2020). Fuster (1967, as cited in Cunha & Abrantes, 2013 states that traditions, culture, history, art, and artistic heritage are the "first greatness" of tourism (Kempiak et al, 2017;Mariani & Guizzardi, 2020;Rasoolimanesh et al, 2016).…”

“…The operational measures considered were i) the role of traditional markets (e.g. Dixit et al, 2019;Mariani & Guizzardi, 2020;Richards & Font, 2019;Sánchez-Fernández et al, 2019;Sharma & Sarmah, 2019;Surugiu et al, 2019); ii) socioeconomic effects (e.g. Buckley et al, 2015;Chandran & Bhattacharya, 2019;Gascón, 2016;George, 2015;Mariani & Guizzardi, 2020;Oliver et al, 2019;Sánchez-Fernández et al, 2019); iii) environmental effects (e.g.…”

“…Humanity has had an ancient fascination with culture, and this impulse is the primary impetus for the intention to travel. This motivation has awakened communities to the exaltation of their "cultural identity," assuming into an authentic and differentiating tourist element (Akgün et al, 2015;Dixit et al, 2019;Han et al, 2017;Lu et al, 2016). Tourism management seeks the sustainable and inclusive use of a region's resources by visitors; here, cultural motivations play a significant role (Connell et al, 2015;Tribe & Liburd, 2016;Zhang et al, 2016;Kempiak et al, 2017;;Sánchez-Fernández et al, 2019;Chandran & Bhattacharya, 2019;Sharma & Sarmah, 2019).…”