2021
DOI: 10.31328/jsed.v4i2.2367
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Consumer behavior to Thai fruit consumption during COVID-19 pandemic in Jakarta, Indonesia

Abstract: Indonesia imports fruits from around the world to serve people’s demand. Thailand as one of the fruit exporters to Indonesia needs to further explore what influences the consumption of Thai Fruits in Indonesia. Moreover, currently the COVID-19 pandemic likely affects all sectors, including the agriculture sector. This study aims to analyze the relation between socioeconomic characteristics and consumer behavior, particularly the pandemic period, that affects the purchasing decision of Thai Fruits. Using a stru… Show more

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“…The COVID-19 pandemic has made people care more about a healthy lifestyle and consume more fruit and vegetables. Research in Indonesia shows that Indonesians think about buying fruit from Thailand by looking at the taste, quality, safety, price, and packaging 26 .…”
Section: Respondents Food Patternmentioning
confidence: 99%
“…The COVID-19 pandemic has made people care more about a healthy lifestyle and consume more fruit and vegetables. Research in Indonesia shows that Indonesians think about buying fruit from Thailand by looking at the taste, quality, safety, price, and packaging 26 .…”
Section: Respondents Food Patternmentioning
confidence: 99%