Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation

Chen, Yi-Cheng; Wu, Jen‐Her; Peng, Lifang; Yeh, Ron Chuen

doi:10.1016/j.elerap.2015.07.003

Cited by 53 publications

(33 citation statements)

References 72 publications

(115 reference statements)

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“…In the context of paid mobile apps, Hsu and Lin [41] also proved the relationship between confirmation and a multi-dimensional perceived value. Chen, Wu, Peng, and Yeh [3], based on SCT (social capital theory), hold that GBW synergy and user active participation help users transform social capital into three dimension benefits: utilitarian benefit, hedonic benefit, and interpersonal benefit.…”

Section: Effects Of Confirmationmentioning

confidence: 99%

“…Online group buying (OGB) is defined as bringing together consumers with common needs and increasing their bargaining power to get a lower transaction price [1,2]. Through this kind of mechanism, consumers can get a substantial price discount while the sellers can improve their overall sales performance [3]. It creates a win-win situation for both parties [2].…”

Section: Introductionmentioning

confidence: 99%

“…The contribution of our study is threefold. First of all, we break the limitation of the value dichotomy [3]. Combined with the context of OGB and previous literature, we define consumer perceived value as a three-dimensional concept and explore the different roles they play in the sustainable development of GBWs.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

Xia

Chae

2021

Sustainability

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Online group buying (OGB) is a unique, innovative, and interesting online business model that seems to have a bright future. However, many group buying websites (GBWs) have not stood the test of time. Different from traditional e-commerce websites, GBWs create a rich value experience for consumers, but no research has explored how these benefits help GBWs achieve sustainable development. In this study, the expectation confirmation model (ECM) and relationship marketing are integrated to explore how these multi-dimensional perceived values influence relationship quality (satisfaction and relationship commitment) and ultimately shape loyalty (continuous intention and positive electronic word of mouth (eWOM)). The research model and hypotheses are empirically tested with 278 valid responses using partial least squares-structural equation modeling (PLS-SEM). The results show that satisfaction (SAT) and relationship commitment (RC) are primary antecedents of continuous intention (CI) and positive eWOM (PE). We found interesting differences in the effects of multi-dimensional perceived values on relationship quality and loyalty. Hedonic value can help GBWs improve relationship quality and directly promote the spread of PE, thus attracting new users. Utilitarian value can only increase satisfaction and directly affect CI, helping GBW retain existing users. Social value cannot improve user satisfaction, but it can help GBW develop long-term emotional connections with users and indirectly shape user loyalty. Finally, the implication, limitations, and future research directions are described.

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Section: Effects Of Confirmationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

Xia

Chae

2021

Sustainability

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“…The applications of SNSs have become a new hybrid component of integrated marketing communications that allow modern enterprises to establish strong relationships with their consumers [2]. This evolving trend is becoming an indispensable part of modern people's lives [3]. The tourism industry also need to follow this trend to survive in the competitive and global business environment.…”

Section: Introductionmentioning

confidence: 99%

Predicting How Trust on eWOM Influences Consumer Purchase Intentions toward Group Package Tours in Tourism Social Networks

Lin¹,

Li²,

Hsiao³

et al. 2019

IJEEEE

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The applications of electronic word-of-mouth (eWOM) in the tourism social networks (TSNs) can not only enhance the corporate image of travel agencies and or tourism firms, but also promote the revisiting rate of sightseeing spots as well as facilitate the potential business opportunities in the tourism industry. However, there is rare literature investigating how trust on eWOM in TSNs influences consumers' purchase intentions toward group package tours (GPTs). By integrating the theoretical perspective of technology acceptance model (TAM) with the construct of trust on eWOM in TSNs, the study developed a nomological framework to examine the causal relationships among the critical influencing antecedents on online consumer attitudes and purchase intentions toward GPTs in the fast-growing TSNs. The analytical results indicate that: (1) trust on eWOM in TSNs has a positive impact on perceived usefulness, perceived ease of use and consumer attitudes toward GPTs; (2) perceived usefulness and perceived ease of use will positively affect consumers' attitudes and purchase intentions toward GPTs; (3) consumer attitudes will positively affect their purchase intentions toward GPTs in TSNs. The research findings are expected to provide practical implications for the marketers and managers of TSNs and travel agencies and help the tourism industry to gain new insights regarding the potential values of eWOM.

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“…Unlike conventional e-business, online customers communicate with sellers two-way other than just passively receiving messages from sellers in the context of social e-business. The new mode of bilateral online communication between buyers and sellers has become a significant way of conducting online business and serving customers for Chinese e-commerce enterprises [1][2][3]. Alfaro indicates that customers' purchase experience could be greatly ameliorated by virtue of social media technology which reinforces School of Foreign Languages, China Three Gorges University, Yichang, China the interaction between buyers and sellers [4].…”

Section: Introductionmentioning

confidence: 99%

Study of e-smile service influence on customers’ satisfaction in social business context

Wang

Ling

et al. 2018

J Supercomput

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This study investigates factors that affect customer satisfaction and the degree that service with an e-smile, service quality and customer mood affect consumer satisfaction. Data from 366 valid samples were obtained using an online survey. The research model is assessed using partial least squares analysis. The results show that customer satisfaction is predicted collectively by e-smile service, service quality and customer mood. Customer satisfaction with online service is predicted primarily by service quality, followed by customer mood and service with an e-smile. The results suggest that service with an e-smile provides considerable explanatory power for service quality and customer mood.

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Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation

Cited by 53 publications

References 72 publications

Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

Predicting How Trust on eWOM Influences Consumer Purchase Intentions toward Group Package Tours in Tourism Social Networks

Study of e-smile service influence on customers’ satisfaction in social business context

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