Consumer Buying Behaviour towards Toothpaste

Acharya, Surabhi; Ubeja, Satnam; Jain, Poonam; Loya, A Quintana

doi:10.26438/ijcse/v6si9.7482

Cited by 2 publications

(4 citation statements)

References 4 publications

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“…Although preventable, dental caries continues to be the most common nion communicable disease worldwide. As much as 80% of caries incidence is experienced by only 20-25% of children, with 10% having untreated cavities, and those from low socioeconomic and minority groups experiencing significantly higher rates and at younger ages (Acharya 2018). .…”

Section: Introductionmentioning

confidence: 99%

A Case Study on the Survey Based Research of Customer’s Choice of Toothpaste in Rajasthan’s Population

Singh Chouhan,

Raisinghani,

Khan

et al. 2024

J. Innov. Bus. Ind.

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Toothpastes are essential part of dental hygiene and help prevent multiple and widespread tooth and gum diseases. The customer’s choice of toothpaste sheds light on this knowledge of dental hygiene among the customers of various ages, sexes, ethnicity, financial statuses, geographical locations, etc. In present article, a survey was conducted among 300 people from different parts of Rajasthan. The questionnaire used was kept consistent and covered various aspects to generate ultimate customer satisfaction, while assessing future needs and satisfaction level of consumers. Results have been evaluated with the help of pie charts and further evaluation and studies on them have been done to give detailed conclusion. The information can help understand the type of oral hygiene methods that patients feel comfortable to approach and use. It can also help to understand the knowledge level of patients regarding dental hygiene.

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Section: Introductionmentioning

confidence: 99%

A Case Study on the Survey Based Research of Customer’s Choice of Toothpaste in Rajasthan’s Population

Singh Chouhan,

Raisinghani,

Khan

et al. 2024

J. Innov. Bus. Ind.

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“…Not only has the study of satisfaction become a focus of attention for researchers, but it has also become a focus of attention for businesses that provide goods and services to consumers and are competing in an increasingly competitive market (Palaci et al 2019). As a result, more than at any other time in recent memory, the growing interest for more varied items by consumers, combined with the current enormous amount of data accessible to buyers and the propensity to become more esteem cognizant with respect to consumers, has demonstrated the need to be exceptionally sensitive to customer needs and needs today than at any other time in recent memory (Acharya et al 2018). Sarker et al (2013) investigated some of the factors that influence toothpaste brand selection and discovered that a number of factors influence toothpaste brand selection, including quality, benefits of using the product, duration of freshness, smell, perceived performance, brand awareness, and product attribute.…”

Section: Introductionmentioning

confidence: 99%

“…The decision-making processes and actions of people who buy and use things are referred to as buying behavior (Acharya et al 2018). The pattern of toothpaste usage differs greatly between countries and should be investigated independently in diverse demographics (Soltani et al 2018).…”

Section: Introductionmentioning

confidence: 99%

“…The pattern of toothpaste usage differs greatly between countries and should be investigated independently in diverse demographics (Soltani et al 2018). Since, this behavior changes depending on the individual's characteristics (Acharya et al 2018). Consumer behavior is assessed in terms of the things they buy, the reason for purchasing, the time of purchase, and the frequency of purchase.…”

Section: Introductionmentioning

confidence: 99%

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Choosing Herbal Toothpaste: Study on Consumer Behavior and Preferences in The Greater Jakarta Area

Septiani

Indrawan²,

Arista³

et al. 2022

jabm

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The research aims are investigating consumers' psychology and behavioral characteristics and investigating the consumer's characteristics that affects experienced preferences in the Greater Jakarta Area. Consumer profile and consumer behavior were carried out using descriptive statistics analysis and cross tabulation analysis. Meanwhile, to measure consumer preferences for herbal toothpastes, logistic regression analysis (logit) was used. This survey was conducted on 459 respondents in the Greater Jakarta area. The results of the analysis show that in general the customers of toothpaste products are women aged 25-44 years and have more than 3 family members. The majority of customers are well educated segments, work as private workers and belong to the SES A group. Based on cross tab analysis, it is known that gender (p value = 0.037) and age (p value = 0.025) have a significant correlation in choosing herbal toothpaste. These results were confirmed in the logit analysis where women prefer herbal toothpastes than men. Based on consumer psychological factors, most customers believe in buying toothpaste at offline stores, except for those who are under 30 years old. However, for consumers who live in DKI Jakarta, they prefer to buy toothpaste through online channels compared to those who live outside DKI Jakarta.

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Consumer Buying Behaviour towards Toothpaste

Cited by 2 publications

References 4 publications

A Case Study on the Survey Based Research of Customer’s Choice of Toothpaste in Rajasthan’s Population

A Case Study on the Survey Based Research of Customer’s Choice of Toothpaste in Rajasthan’s Population

Choosing Herbal Toothpaste: Study on Consumer Behavior and Preferences in The Greater Jakarta Area

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