Consumer Characteristics and Willingness to Pay for Locally Produced Product: A Case Study of Rib-eye Steaks in the Northern Great Plains

Chang, Kuo-Liang; Xu, Pei; Warmann, Jerry; Lone, Todd; Munzimi, Zelie-Sandra; Opuko, Emmanuel

doi:10.5304/jafscd.2013.041.003

Cited by 11 publications

(18 citation statements)

References 31 publications

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“…Two commonly recognized drivers of consumers' preferences and attitudes towards foods are country-of-origin (Lim, Hu, Maynard, & Goddard, 2014;Loureiro & Umberger, 2007;Mauracher, Tempesta, & Vecchiato, 2013; and local labelling (Chang et al, 2016;Hu, Batte, Woods, & Ernst, 2012). Therefore, we introduced three options for the origin attribute, including Austria, Italy and the Italian alpine valley, to determine the potential benefit of using different origin framings for RDM.…”

Section: The Choice Experiment: Selection Of Attributes and Experimenmentioning

confidence: 99%

Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

et al. 2018

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This study aims to analyse consumer preferences for red deer meat (RDM) (Cervus elaphus) by conducting a case study in northern Italy. This analysis considers how the attitudes of consumers towards wild game meat and hunting might influence such preferences. This goal is achieved by combining the results of a k-means clustering analysis of the attitudes collected by means of two valuation scales with a discrete choice experiment (CE). According to our results, a positive attitude towards wild game meat has an effect on the willingness to pay (WTP) for RDM that is more than 3 times greater than being in favour of hunting. An analysis of the heterogeneity of consumer preferences allowed us to identify the presence of an important niche market for RDM served as carpaccio. Examining only the mean estimates for carpaccio without considering heterogeneity would lead to neglecting 18% of the sample with a positive willingness to pay for this attribute level.

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Section: The Choice Experiment: Selection Of Attributes and Experimenmentioning

confidence: 99%

Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

et al. 2018

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“…Some studies find that local food purchasers resemble all grocery shoppers demographically, while others show a stronger interest in local foods from shoppers who are female, have higher income and education, cook at home more, have more interest in personal health, and have preferences for the type of foods available locally (Chang, Xu, Warmann, Lone, Munzimi, & Opoku, 2013;Maples, Morgan, Interis, & Harri, 2013;Wilson, Di Salvo, Quinn, Englot, & Mitchell, 2014;Wolf, Spittler, & Ahern, 2005).…”

Section: Surveys Of Local and Regional Food Buyersmentioning

confidence: 99%

Oregon producer and consumer engagement in regional food networks: Motivations and future opportunities

Brekken

Parks

Lundgren

2017

J. Agric. Food Syst. Community Dev.

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Local and regional food marketed through direct and intermediated channels has been increasing in the U.S., with studies of producers and consumers conducted at different places and times illuminating the trend. Oregon producers and consumers have shown long-running interest in local agriculture, with direct markets providing a wellestablished connection between fresh and local food. To examine motivations and barriers for the continued development of the Oregon regional food network (RFN), we conducted in-depth surveys of Oregon producers and consumers across economic, social, and environmental variables. We identify some salient characteristics of farm enterprises that contribute to the RFN through different types of marketing channels, and consumer perceptions and utilization of RFN marketing channels. By analyzing producer and consumer surveys side by side, we identify opportunities for greater integration of food system actors within the RFN if producers, supply-chain partners, and consumers come together to realize the potential in regional marketing channels, particularly sales to retail, institutions, and regional distributors with differentiated products based on place of origin. Using Oregon as an example, we find overall trends and nuanced distinctions by looking across the diverse agricultural and marketing landscapes, giving some insight into local and regional food Advance online publication system motivations that may also be useful to farmers, policy makers, and researchers in this and other regions.

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“…Consumers in Chang et al's (2013) study were willing to pay (WTP) more for locally-produced and South Dakota steaks, but premiums between the two were trivial and indistinguishable from zero indicating that consumers generally define local as anywhere in the entire state. Furthermore, they also found that consumers held higher price premiums for juiciness and the color of the steaks relative to origin (national, state, local), production method (conventional, natural, organic), and percent leanness (Chang et al, 2013). Studies about local produce have also found that consumers don't necessarily differentiate products produced nearby from those produced in state (Darby, Batte, Ernst, & Roe, 2008) with preferences varying by the size of states (Carroll, Bernard, & Pesek, 2013).…”

Section: Quality Perception and Local Foodsmentioning

confidence: 99%

“Local” as an indicator of beef quality: An exploratory study of rural consumers in the southern U.S.

Telligman

Worosz

Bratcher

2017

Food Quality and Preference

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Consumer Characteristics and Willingness to Pay for Locally Produced Product: A Case Study of Rib-eye Steaks in the Northern Great Plains

Cited by 11 publications

References 31 publications

Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

Oregon producer and consumer engagement in regional food networks: Motivations and future opportunities

“Local” as an indicator of beef quality: An exploratory study of rural consumers in the southern U.S.

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