2017
DOI: 10.3390/su9030331
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Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment

Abstract: Based on choice experiments conducted via face-to-face interviews with 435 participants in four provincial areas of China (Shanghai, Zhejiang, Jiangsu, and Guangdong), Chinese consumers' preferences and motives for purchasing eco-labeled rice are examined in this study. The heterogeneous effects of each motivating channel are also investigated. The results reveal positive correlations between premiums for eco-labeled rice and consumers' concerns about food safety and the environment, suggesting that health ben… Show more

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Cited by 85 publications
(79 citation statements)
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“…This finding is similar to the conclusions of Liu et al [47]. There are three possible explanations for this: (a) Knowledge of consumers who said they knew about food additives is subjective, which is different from objective knowledge [20].…”
Section: Discussionsupporting
confidence: 89%
“…This finding is similar to the conclusions of Liu et al [47]. There are three possible explanations for this: (a) Knowledge of consumers who said they knew about food additives is subjective, which is different from objective knowledge [20].…”
Section: Discussionsupporting
confidence: 89%
“…Due to the aim of the work, a survey research method was chosen because it is able to provide a description of trends, attitudes or opinions of a population and to collect data at one specific time analyzing the relationship between variables [62]. The survey research method is widely used to evaluate food choice behaviors [63][64][65][66][67][68][69][70].…”
Section: Methodsmentioning
confidence: 99%
“…Compared to traditional cluster Sustainability 2018, 10, 4667 6 of 20 analysis that is unable to incorporate this information in the segmentation, both DeSarbo et al (1995), and Moore, Gray-Lee, and Louviere (1998) [23,24] obtained better results with LCA in the field of choice experiments. In agricultural and food market research, the LCA has been established as a widely used method concerning choice experiments; for example, in a recent study Liu, Yan, and Zhou (2017) [25] analyzed consumer choices and motives for eco-labeled products in China. Furthermore, Wang et al (2017) [26] used a latent class logit model to investigate U.S. consumer preferences for attributes of fresh market strawberries.…”
Section: Statistical Methods: Hierarchical Bayes Model Latent Class mentioning
confidence: 99%