Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method

Wesley, Scarlett; LeHew, Melody; Woodside, Arch G.

doi:10.1016/j.jbusres.2006.01.005

Cited by 140 publications

(94 citation statements)

References 28 publications

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“…Besides the eight styles identified by Sproles and Kendall (1986) less "brand conscious" and "brand loyal", but are more "novelty and fashion conscious" and more interested in "hedonistic shopping". These results are in line with two other empirical studies by Sproles and Kendall (1986) [51] and Wesley, LeHew and Woodside (2006) [57]. In Iran, Hanzaee and Aghasibeig (2008) [22] identified ten male and eleven female decision-making styles among Generation Y consumers.…”

Section: Gender Shopping Behavior and Decision Making Stylessupporting

confidence: 90%

Generation Y Muslim Female and Male Decision Making Styles in Malaysia: Are They Different?

Aliman

Ariffin

Hashim

2017

Journal of Research in Marketing

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Section: Gender Shopping Behavior and Decision Making Stylessupporting

confidence: 90%

Generation Y Muslim Female and Male Decision Making Styles in Malaysia: Are They Different?

Aliman

Ariffin

Hashim

2017

Journal of Research in Marketing

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“…For instance, some consumer decision-making styles are removed (Hafstrom et al, 1992;Lysonski et al, 1996;Hung, 2004;Gönen & Özmete, 2006;Wesley et al, 2006;Kavas & Yeşilada, 2007;Mokhlis & Salleh, 2009) or new ones are created, such as time-energy conserving (Hafstrom et al, 1992;Fan & Xiao, 1998;Kavas & Yeşilada, 2007;Hanzaee, 2009;Mokhlis & Salleh, 2009), time consciousness (Fan & Xiao, 1998;Gönen & Özmete, 2006), information-utilization (Fan & Xiao, 1998), variety seeking (Walsh et al, 2001;Bauer et al, 2006;Hanzaee, 2009;Mokhlis & Salleh 2009) valueseeking (Hanzaee, 2009;Mokhlis & Salleh, 2009), personal style consciousness , spontaneity (Bauer et al, 2006), satisfying (Mokhlis & Salleh, 2009), dissatisfied shopping conscious (Mishra, 2010), and so on. In summary, different styles are included in or removed from CSI instrument.…”

Section: Habitual Brand-loyal Consumermentioning

confidence: 99%

Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

Demirgüneş¹,

Ozsacmaci²

2017

IJMS

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It is important for marketers to understand individuals' buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers' behavioral patterns. This study aims to explore the effects of consumers' decision making styles on buying national and store brand food products. To examine consumer decision making styles, Sproles & Kendall's (1986) The Consumer Style Inventory (CSI) is adopted for the study. The framework of the study is based on eight consumer decision making styles, expected to shape consumers' national and store brand choices on food products. The empirical analysis is based on data obtained from consumers living in Kırşehir, a city in Turkey. Questionnaires are handed over to customers of retail stores both selling national and their own brands. The sample consists of 400 customers. The data is gathered by using convenience sampling and face-to-face survey methods. Multiple regression analysis is used to test some hypotheses of the research and to compare consumers' national and store brand choices in the context of their decision-making styles. Besides, independent samples t-test and one way ANOVA are also used to see whether national and store brand choices significantly differs in demographic characteristics. The results of the study reveal that lower price seeking, habituation/brand loyalty, recreation consciousness and impulsiveness/carelessness have significant effects on the choice of store brand food product, whereas novelty/fashion consciousness, confused by over choice and value seeking have statistically significant effects on consumers' choices of national brand food products. Lower price seeking is found to have the strongest effect on consumers' store brand choices, whereas novelty fashion consciousness has the strongest effect on national brand food product choice. Besides, both store and national brand food product choices differ according to gender and income level.

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“…Past research suggests that consumers are rarely oriented exclusively to one CDM style, but are mostly covered by several CDM styles (Wesley, LeHew, & Woodside, 2006). One group of consumers (e.g.…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

Exploring consumers’ food-related decision-making style groups and their shopping behaviour

Anić

Rajh

2015

Economic Research-Ekonomska Istraživanja

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The purpose of this research is to develop consumer typology, classify consumers by using food-related decision-making styles and link the resulting typology with consumer shopping behaviour. A modified Sproles and Kendall's CSI instrument was used to identify decision-making styles in food-product context in Croatia. The data obtained from the survey was analysed using factor, cluster and ANOVA analyses. Three groups of consumers were identified: Recreational, Novelty-driven and Economic consumers. The study confirms that food-related consumers' decision-making (CDM) styles can be used for market segmentation. Significant differences among groups were found for monthly food expenditure, expenditure at main retailers and expenditure on major trips. Marketers should take into account the characteristics of the identified groups while developing marketing programmes.

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Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method

Cited by 140 publications

References 28 publications

Generation Y Muslim Female and Male Decision Making Styles in Malaysia: Are They Different?

Generation Y Muslim Female and Male Decision Making Styles in Malaysia: Are They Different?

Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice

Exploring consumers’ food-related decision-making style groups and their shopping behaviour

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