Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust

Abstract

This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 respondents from the city of Jakarta. The results of this study indicate that perceived ease of use has no effect on consumer purchasing decisions. While the factors of perceived usefulness and trust are factors that significantly influence consumers' decisions to shop online. The results of this study are used as a reference for entrepreneurs who conduct online marketing to increase their attention to trust and usability factors because this is what concerns consumers in their purchasing decisions, especially fashion products.

Genç Tüketicilerin Sosyal Medya Reklamlarına Yönelik Satın Alma Davranışlarının Teknoloji Kabul Modeli İle İncelenmesi: Gümüşhane Üniversitesi Örneği

“…Another result of the study, perceived ease of use, is seen to increase the purchasing efficiency of consumers. Therefore, these findings support the studies (Indarsin and Ali, 2017;Bilgilier, 2019;Deniz, 2020;Suleman and Zuniarti, 2019) that consumers gain information about the product or service faster and that the evaluation of the products will positively affect their attitudes towards purchasing. Therefore, the research shows that social media ads positively affect consumer purchasing behavior and that social media has revealed the importance of ads.…”

“…Araştırmada bir diğer sonuç olan algılanan kullanım kolaylığının, tüketicilere satın alma etkinliklerini arttırdığı görülmektedir. Dolayısıyla elde edilen bu bulgular tüketicilerin ürün ya da hizmet hakkında daha hızlı bilgi edinmesi, ürünlerin değerlendirilmesinin satın almaya yönelik tutumlarını olumlu yönde etkileyeceğini ifade eden çalışmaları (Indarsin ve Ali, 2017;Bilgilier, 2019;Deniz, 2020ve Suleman ve Zuniarti, 2019 desteklemektedir. Pentina vd.…”

Millennials Behavioral Intention in Using Mobile Banking: Integrating Perceived Risk and Trust into TAM (A Survey in Jawa Barat)

“…In 2017, Sharma has proven that the people of Oman is likely to have a low maturity level in using m-banking, but because of this issue, an individual who has been using m-banking feels that the application gives advantages and helps a lot in accomplishing many kinds of tasks which are related to finance. It is also believed that in Indonesia, customers with a perceived mo re positive PU will have a better attitude and decision to shop online in online shopping [22].…”

Increasing Customer's Saving Interest through Religiusity, Product Perception and Knowledge

“…Costumer knowledge (Huriyati, 2014) has several dimensions, including knowledge of the subject of products and services, knowledge of the object of a product and service and knowledge of other information related to products and services. The results of research conducted by (Sabil, 2013) (Stankevich, 2017)(Ateke Brown Walter;Didia, 2018) (Safitri, 2018) state that costumers knowledge has an impact in increasing costumer interest. H3: Knowledge has a positive and significant influence on customers' saving interest…”