This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 respondents from the city of Jakarta. The results of this study indicate that perceived ease of use has no effect on consumer purchasing decisions. While the factors of perceived usefulness and trust are factors that significantly influence consumers' decisions to shop online. The results of this study are used as a reference for entrepreneurs who conduct online marketing to increase their attention to trust and usability factors because this is what concerns consumers in their purchasing decisions, especially fashion products.
In this study, researchers examined how consumer decisions on purchases in e-commerce are particularly influenced by trust, attitudes and the ease of new shopping places. The data collection research was conducted using a questionnaire with 130 consumer respondents who had bought at ecommerce which would later be processed by Amos' Structural Equation Modeling (SEM). The study used four variables, thirteen dimensions and twenty-six indicators. The results showed that trust, convenience and attitudes influenced consumer decisions in buying e-commerce. The results also showed that trust had the greatest and most significant influence on consumer decisions to buy in e-commerce. So, it can be said that consumers buy because it is based on a sense of already trusting an e-commerce to make e-commerce crowded and buyers need to pay attention to improving their taste.
This study aims to analyze the relationship between ease of use and usefulness of shopping decisions at online retail. This study uses a sampling quota sampling technique with a survey method with a total sample of 90 respondents from the city of Jakarta with the criteria of respondents aged over 17 years and have made a purchase of fashion products online. The results of the study stated that ease of use and usefulness influence consumer attitudes. the results of this study can be a reference for further research.
Pusat Pengkajian dan Pengembangan Islam Jakarta (Jakarta Islamic Centre) adalah sebuah lembaga berdiri di eks Lokasi Resosialisasi (Lokres) Kramat Tunggak, Tanjung Priuk, Jakarta Utara menempati lahan seluas 109.435 meter persegi. Jakarta Islamic Centre didirikan berdasarkan Peraturan Daerah Provinsi Daerah Khusus Ibukota Jakarta Nomor 11 tanggal 20 Agustus 2014. Permasalahan yang dihadapi oleh Majelis Pemuda Dan Remaja Islam (Madaris) Jakarta Islamic Centre adalah para remaja masjid masih belum memahami pentingnya memiliki kompetensi baik soft skill maupun hard skill dan kurang memiliki kompetensi khususnya soft competency untuk menghadapi era industri 4.0 melalui kreativitas dan digitalisasi, maka diperlukan pelatihan tentang pentingnya memiliki kompetensi khususnya soft competency yang harus selalu diupdate agar menjadi generasi muda yang unggul, berkualitas dan berdaya saing tinggi dalam berorganisasi, dunia kerja maupun bersosialisasi di masyarakat. Melalui kegiatan pengabdian masyarakat dengan memberikan pelatihan tentang mewujudkan generasi muda sebagai SDM unggul di era disrupsi industri 4.0 bagi remaja masjid Jakarta Islamic Centre Jakarta Utara bertujuan untuk mengembangkan pengetahuan, kreativitas dan digitalisasi. Metode kegiatan dengan penyampaian materi secara umum dan memberikan contoh kompetensi yang harus dimiliki para remaja. Tanggapan baik dari mitra terhadap pelatihan yang bermanfaat dan para peserta sangat antusias serta aktif dalam mengikuti pelatihan dengan mengajukan pertanyaan terkait pentingnya memiliki soft competency. Hasil pelatihan ini menunjukkan para peserta terdapat peningkatan kemampuan pemahaman dan lebih termotivasi pentingnya memiliki soft competency sebesar 85% seperti digital skill, komunikasi, percaya diri, berfikir kreatif dsb. agar menjadi generasi muda yang unggul dan berdaya saing tinggi yang dapat diterapkan dalam berorganisasi, dunia kerja maupun bersosialisasi di masyarakat.
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