The effect of the presence of e-commerce on consumer purchasing decisions

Abstract

In this study, researchers examined how consumer decisions on purchases in e-commerce are particularly influenced by trust, attitudes and the ease of new shopping places. The data collection research was conducted using a questionnaire with 130 consumer respondents who had bought at ecommerce which would later be processed by Amos' Structural Equation Modeling (SEM). The study used four variables, thirteen dimensions and twenty-six indicators. The results showed that trust, convenience and attitudes influenced consumer decisions in buying e-commerce. The results also showed that trust had the greatest and most significant influence on consumer decisions to buy in e-commerce. So, it can be said that consumers buy because it is based on a sense of already trusting an e-commerce to make e-commerce crowded and buyers need to pay attention to improving their taste.

The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era

“…This correlation shows that the perceived ease of use shown in easy to watch movies online and understand movies online make online movie audiences increase the efficiency in getting entertainment and make it easier to stay informed about the latest online movies. This study supports the study results, which states that perceived ease of use is positively correlated with perceived usefulness of movies online (Moghavvemi et al, 2016;Bassiouni et al, 2019;Rauniar et al, 2014;Bassiouni et al, 2019;Ratten, 2014;Zuniarti et al, 2021;Tarigan et al, 2020). Furthermore, perceived ease of use to perceived enjoyment of movies online is obtained positively and significantly correlated.…”

“…Perceived ease of use is a level of one's belief that a system can be easily understood. The intensity of use and interaction between users and the system can provide ease of use (Zuniarti et al, 2021). Bassiouni et al (2019) stated that perceived ease of use is the users' level of effort in using technology such as entertainment in video games.…”

“…Perceived usefulness is the level of trust in using a particular subject that can benefit people who use it in services (Zhang et al, 2014;Zuniarti et al, 2021). Perceived usefulness is defined as the degree to which a user believes that using a particular smart speaker system can improve their productivity and job performance (Kowalczuk, 2018).…”

Peramalan Penjualan Mobil Pada PT Toyota Astra Motor Indonesia Dengan Metode Trend Semi Average Dan Metode Least Square

“…Dalam meramalkan penjualan dimasa yang akan datang berarti menentukan perkiraan besarnya volume penjualan perusahaan. Dalam meramalkan besar nya produk yang dijual tidak lepas dari tujuannya untuk forecasting budget juga dimana menurut Munandar dalam (Susilowati & Zuniarti, 2021). Keadaan perusahaan dan posisi finansial periode yang akan datang merupakan kegiatan perusaaan yang akan diperkirakan (forecasting) oleh perusahaan.…”

“…Dengan mengetahui peramalan penjualan dimasa yang akan datang akan memudahkan dalam membuat anggaran penjualan suatu perusahaan. (Susilowati & Zuniarti, 2021).…”