Consumer Environmental Attitude and Willingness to Purchase Environmentally Friendly Products: An SEM Approach

Malik, Chirag; Singhal, Neeraj

doi:10.1177/0972262917700991

Cited by 40 publications

(32 citation statements)

References 41 publications

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“…As all the scores of McDonald ω are above 0.6, it can be conferred that the measurement scale meets composite reliability criteria. Further on, it supports the convergent validity of all the four sub-constructs of the research model based on composite reliability as well (Malik and Singhal, 2017). Two indirect items related to variable “time taken to buy organic food vs. non-organic food” were removed, as it had a very low inter-rest correlation in PBC sub-construct, to improve reliability.…”

Section: Methodssupporting

confidence: 60%

Influences on purchase intentions of organic food consumers in an emerging economy

Dangi

Narula

Gupta³

2020

JABS

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Purpose This paper aims to investigate the determinants of organic food buying behaviour in an emerging economy like India, where organic food yet has low market share in spite of its potential. Using the theory of planned behaviour (TPB) as the underlying basis, it attempts to explain the effect of attitude, subjective norms and the perceived behaviour control (PBC) on buying intention towards organic food among respondents in Delhi-National capital region, India. Additionally, it attempts to discriminate functional and constructive attitudes. Design/methodology/approach A quantitative questionnaire survey approach was used on 306 respondents and multiple linear regression was used to validate the research model. Findings Attitudes and PBC have a significant positive impact on the intention to purchase organic food. This paper found subjective norms to be weak and barely significant to intention. The results conclude that health motives, past purchase behaviour, knowledge, affordability and trust in organic certification label are the main facilitators in organic food purchase. Primarily, the respondents see buying organic food regularly as being of value and enjoyable to them. A more favourable appearance vs conventional food was negatively related to behavioural intention. Originality/value This research could aid all stakeholders in the organic food sector, particularly emerging economies like India where the organic market is still nascent. It could be an essential driver to improve customer involvement and thus aid them in the decision-making process to choose organic food over conventional food. It also attempts to establish the usability of TPB in assessing functional attitudes based on constructive attitudes for organic food purchase.

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Section: Methodssupporting

confidence: 60%

Influences on purchase intentions of organic food consumers in an emerging economy

Dangi

Narula

Gupta³

2020

JABS

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“…Further, green purchase intention may act as a mediator between green consumption value and green consumer behaviour (Hauser et al, 2013). Studies show that green purchase intention acts as a mediator between consumer attitude and green consumer behaviour (do Paço et al, 2019; Jaiswal & Kant, 2018; Malik & Singhal, 2017; Taufique & Vaithianathan, 2018).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

“…Marketing literature argues that consumer attitude is one of the main determinants of consumer’s purchase intention and behaviour (Ghose & Chandra, 2020; Hauser et al, 2013; Krystallis et al, 2012; Malik & Singhal, 2017; Mann, & Kaur, 2019; Stöckigt et al, 2019; Wu & Chen, 2014). However, consumer attitude is a very subjective concept which varies the nature of the product and product set.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Alagarsamy

Mehrolia

Mathew

2021

Vision: The Journal of Business Perspective

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The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore. The focus of the study is on the pre-purchase sustainable logistics of food products and how they impact behaviour and attitudes of green consumers. The theory of planned behaviour and social cognitive theory form the theoretical base for the current research. An online survey was conducted among 284 participants in and around the scope area. Confirmatory factor analysis and structural equation modelling were used to test the hypotheses. The results showed that green consumption values and consumer attitudes towards sustainable food logistics either directly or indirectly influence green purchase intention and environmentally conscious behaviour towards food products. The main contribution of this study is the identification of new multidimensional constructs which can be used to measure green consumer attitude in terms of sustainable food logistics practices in the Indian context. These findings will empower managers and future researchers to understand how sustainable food logistics practices can create green consumer attitudes. They will also assist food production companies to identify possible opportunities, developments and other benefits they can derive from following sustainable food logistics practices.

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“…Past studies have also reported that attitude is significantly positively related to green purchase intentions (Chaudhary and Bisai, 2018;Wang et al, 2020;Verma et al, 2019), actual green behavior (Tan et al, 2017;Sia and Jose, 2019;Khan et al, 2020), willingness to behave environmentally (Malik and Singhal, 2017), and environment responsible purchase intention (Kumar et al, 2021). Hence, it is hypothesized that:…”

Section: Attitudementioning

confidence: 98%

“…Kautish and Dash (2017) in favor of this view posited environmental knowledge as a significant driver of "good" and "rational" choice-making among consumers. Previous studies have placed consumer knowledge as a central element in enhancing pro-environmental consumer behavior (Bhuian et al, 2018), green purchase tendencies, intentions (G€ oçer and Oflaç, 2017;Waris and Hameed, 2020), willingness to behave environmentally (Malik and Singhal, 2017), environmentally conscious consumer behavior (Kautish and Sharma, 2020), green consumer behavior (Khan et al, 2020) and environment responsibility (Pawaskar et al, 2018). Hence, it is hypothesized that H1.…”

Section: Environmental Responsibility Among Consumersmentioning

confidence: 99%

Prioritizing factors determining environmental responsibility using fuzzy analytical hierarchy process: evidence from India

Garg¹,

Dhaliwal

Gupta³

2021

IJSE

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PurposeFrom the last few decades, environmental issues have become a global concern. Consumption activities are given much attention in the marketing literature, whenever the question about protecting the environment arises. The responsibility of the consumer toward the environment is a major concern and the purpose of this study is to prioritize factors responsible for determining environmental responsibility among young consumers. This research will provide valuable insights to the marketers in targeting those particular areas which according to young consumers are highly ranked/prioritized for being environmentally responsible.Design/methodology/approachIn this study, data were collected from 400 young consumers from Punjab and Chandigarh. Fuzzy analytical hierarchy process (F-AHP) was applied to prioritize or rank the factors on the basis of significance for being environmentally responsible. The primary factors considered for further analysis were knowledge and awareness, attitude, green consumer value, emotional affinity toward nature, willingness to act and environment-related past behavior.FindingsResults of the study depicted knowledge and awareness as the highest-ranked and prioritized factor for young consumers to become environmentally responsible, while environment-related past behavior emerged as the least important factor for consumers' environmental responsibility.Research limitations/implicationsData were collected from the young consumers of Punjab and Chandigarh only and only a few factors of consumers' environmental responsibility were considered for further analysis which depicts the limitation of the study.Practical implicationsThe research study is highly useful for the government and the business firms to target the highly prioritized factors of environmental responsibility which will promote green consumption practices and behavior among young consumers.Originality/valuePrevious researches have explored the factors of environmental responsibility and modeled their relationships. However, the present study has employed the multi-criteria decision-making technique to provide valuable insights for marketers, academicians and practitioners about the drivers of consumers' environmental responsibility which adds value to the existing knowledge base.

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Consumer Environmental Attitude and Willingness to Purchase Environmentally Friendly Products: An SEM Approach

Cited by 40 publications

References 41 publications

Influences on purchase intentions of organic food consumers in an emerging economy

Influences on purchase intentions of organic food consumers in an emerging economy

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Prioritizing factors determining environmental responsibility using fuzzy analytical hierarchy process: evidence from India

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