2020
DOI: 10.1108/apjml-07-2018-0273
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Consumer ethics: insights from business professionals

Abstract: PurposeThis research aims to generate new insights into consumer ethics by tapping into business executives' first-hand experience. The overarching goal of this novel, discovery-oriented approach is to illuminate the interactive relationships between business and consumer ethics, and to offer contextualized insights into consumers' (un)ethical behaviors.Design/methodology/approachThree focus group interviews were conducted with senior business executives representing nine different industry sectors. Thematic a… Show more

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Cited by 11 publications
(9 citation statements)
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“…Since the 1990s, interest in analyses of ethical issues from the perspective of consumers has been growing (Vitell and Muncy, 1992, 2005; Lo et al , 2020; Vitell et al , 2018). In a seminal article, Muncy and Vitell (1992) defined consumer ethics as “the moral principles and standards that guide the behavior of individuals or groups as they obtain, use and dispose of goods and services” (p. 298) and developed and validated a consumer ethics scale (CES) to measure consumers' evaluations of various situations that have ethical dimensions.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Since the 1990s, interest in analyses of ethical issues from the perspective of consumers has been growing (Vitell and Muncy, 1992, 2005; Lo et al , 2020; Vitell et al , 2018). In a seminal article, Muncy and Vitell (1992) defined consumer ethics as “the moral principles and standards that guide the behavior of individuals or groups as they obtain, use and dispose of goods and services” (p. 298) and developed and validated a consumer ethics scale (CES) to measure consumers' evaluations of various situations that have ethical dimensions.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Practically, the growing demands of consumers for business ethics put pressure on companies to adhere to ethics in the implementation of their activities [9].…”
Section: Literature Reviewmentioning
confidence: 99%
“…This resulted in a total loss of USD290,000. Despite the need to understand factors that motivate individuals to engage in such behaviour, studies in this area remain limited and sparse (Junger et al., 2020; Lo et al., 2020).…”
Section: Introductionmentioning
confidence: 99%