Eco-innovation presents a tool that helps companies to transform environmental constraints into opportunities and advantages such as cost reduction, better reputation, and benefit for new markets. The purpose of the paper is to evaluate the perception of eco-innovation and green brands in the context of sustainability in Slovakia and their mutual relation. The applied research focused on the perception of eco-innovation and green brands. The survey was realized by the Kano model that provides customers’ opinions regarding the requirements of the monitored object. In our case, the research object is ecological innovation evaluated in terms of selected parameters. To generalize the relationships among examined parameters, cluster analysis was applied to identify clusters of examined parameters of ecological innovations. The aim of the contribution is to present the output of the cluster analysis in a form of a dendrogram showing a graphical grouping of related objects in three clusters that include examined parameters according to their perception by customers.

Abstract:Packaging has always served a practical function -to hold goods together and protect it when moving toward the customer through distribution channel. Today packaging is also a container for promoting the product and making it easier and safer to use. The sheer importance of packaging functions is still growing and consequently the interest of the company is to access to the packaging more innovative and creative. The paper deals with the innovative approaches to packaging resulting in the creation of packaging with interactive active features in the form of active and intelligent packaging. Using comparative analysis, we monitored the perception of the active packaging functions in comparison to intelligent packaging function among different age categories. We identified the age categories which are most interested in these functions.

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The importance of packaging functions is still growing and, consequently, the approach to packaging is more innovative and creative, resulting in the creation of packaging with innovative features in the form of active and intelligent packaging. This paper explores preferential packaging functions and preferences of customers according to intelligent and active packaging. The survey was conducted with 200 respondents, who can be defined as the millennials (people born in 1980-2000). This age group was chosen due to previous research results, which confirmed that intelligent and active packaging are most attractive for respondents of this age. Protection function is still perceived as the primary one and most importantly ensuring the freshness and shelf life of products. Respondents' interest is slightly higher in active packaging as they extend the protection of the product and thus extend shelf life of the product, but also its safety. The analysis allows for more specific suggestions for active and intelligent packaging marketing with respect to the customers' requirements.

Higher education institutions have in the digital transformation an opportunity to facilitate access to education for individuals of different social backgrounds. At the same time, it will provide them with the necessary tools and skills to face current global problems (poverty, health quality, income disparities, environmental crises, among others) from a transdisciplinary perspective. Progress in the digitalization of higher education has been significantly accelerated by the onset of a pandemics in early 2020 (in European conditions). Such a rapid and massive transition to distance (online) education with comprehensive support for digital technologies is unparalleled. The survey conducted reflects the consequences of this change. Results shows that digital transformation improves some of the most demanded skills in the new knowledge society (searching and processing information, digital communication and socialization or working with text). Likewise, it has an important role in reducing costs related to education, but also in degradation of abilities in personal communication.