Sustainability and Branding: An Integrated Perspective of Eco-innovation and Brand

Abstract

Eco-innovation presents a tool that helps companies to transform environmental constraints into opportunities and advantages such as cost reduction, better reputation, and benefit for new markets. The purpose of the paper is to evaluate the perception of eco-innovation and green brands in the context of sustainability in Slovakia and their mutual relation. The applied research focused on the perception of eco-innovation and green brands. The survey was realized by the Kano model that provides customers’ opinions regarding the requirements of the monitored object. In our case, the research object is ecological innovation evaluated in terms of selected parameters. To generalize the relationships among examined parameters, cluster analysis was applied to identify clusters of examined parameters of ecological innovations. The aim of the contribution is to present the output of the cluster analysis in a form of a dendrogram showing a graphical grouping of related objects in three clusters that include examined parameters according to their perception by customers.

Knowledge Management in Relation to Innovation and Its Effect on the Sustainability of Mexican Tourism Companies

“…Furthermore, they are innovative and that will allow a growth of the company. The theoretical argument is practically reiterated that sustainability is of relevance and is related to innovation [59,63,64,[66][67][68], i.e., that these innovations in the company are aimed at making its activities and development sustainable.…”

“…Similarly, collaboration among supply chain organizations facilitates innovative practices that generate economic, social, and environmental benefits [65]. However, it is not only sufficient to innovate, but to do so with a focus on sustainable development [66], as green innovation practices [67] and innovative ideas [68] promote it. An attempt was made to assess an inverse relationship where sustainability commitment has a direct effect on the innovative business model, which was not possible to prove [69].…”

Exploring Patterns of Evolution for Successful Global Brands: A Data-Mining Approach

“…Strong brands [25] can be sources of firms' competitive advantage and positively affect corporate revenue and shareholder equity [26,27]; however, global brands may be adversely affected during a turbulent time [16,26,28,29]. Furthermore, it should be noted that brand equity and brand value change in response to a firm's sustainable management strategy [12,[30][31][32][33][34][35][36].…”

“…In 2020, the COVID-19 pandemic has caused tremendous threats to global public health and brought about widespread political, economic, and financial collapse [37]. Given the negative effects of environmental uncertainty on business operations, further analyses of the evolution and sustainability of global brands should be expected [32,35,36]. Since different global brands may exhibit different growth trajectories and distinct transformation processes, examining the pattern of changes over time via data science is worthwhile.…”

Impact of the global COVID-19 pandemic on the use of local government funds

“…However, public administration entities must follow the laws and other generally binding regulations that regulate the budget process of public administration when compiling and implementing the budget. The revenues and expenditures of the public administration (and thus the state) are affected by a myriad of aspects that occur within the state, but which also occur outside the state (Loucanova et al, 2021). Globalization has also brought with it the interconnection of national economies, and therefore the geopolitical situation to a large extent also affects the domestic socio-economic situation of individual countries.…”