The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia

Loučanová, Erika; Kalamarova, Martina; Parobek, Ján

doi:10.1515/sues-2017-0007

Cited by 24 publications

(21 citation statements)

References 5 publications

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“…The success of any innovation, which includes also intelligent and active packaging, definitely depends on customers understanding, awareness and recognition of the future benefit of the innovation. It should be noted that despite recognizing the occurrence of products in active and intelligent packaging on the Slovak market, the customer awareness of these innovative forms of packaging is still at a very low level (Loučanová et al, 2016(Loučanová et al, , 2017b.…”

Section: Discussionmentioning

confidence: 99%

Perception of Packaging Functions and the Interest in Intelligent and Active Packaging

Nosáľová¹,

Loučanová²,

Parobek³

2018

Zagadnienia Ekonomiki Rolnej

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The importance of packaging functions is still growing and, consequently, the approach to packaging is more innovative and creative, resulting in the creation of packaging with innovative features in the form of active and intelligent packaging. This paper explores preferential packaging functions and preferences of customers according to intelligent and active packaging. The survey was conducted with 200 respondents, who can be defined as the millennials (people born in 1980-2000). This age group was chosen due to previous research results, which confirmed that intelligent and active packaging are most attractive for respondents of this age. Protection function is still perceived as the primary one and most importantly ensuring the freshness and shelf life of products. Respondents' interest is slightly higher in active packaging as they extend the protection of the product and thus extend shelf life of the product, but also its safety. The analysis allows for more specific suggestions for active and intelligent packaging marketing with respect to the customers' requirements.

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Section: Discussionmentioning

confidence: 99%

Perception of Packaging Functions and the Interest in Intelligent and Active Packaging

Nosáľová¹,

Loučanová²,

Parobek³

2018

Zagadnienia Ekonomiki Rolnej

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“…The respondents sample consisted of 740 consumers in Slovakia, keeping the same size of respondents for each determined age category. The answers were elaborated according to the cross rule [14], that allows to categorize monitored parameters in the following categories how respondents perceived ecological innovations [14][15][16][17][18][19][20][21][22][23] Subsequently. the weight.…”

Section: Methodsmentioning

confidence: 99%

Simulation of Ecological Innovations Perceptions in Slovakia

Loučanová¹,

Olšiaková²,

Nosáľová³

et al. 2019

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Ecological innovations are the object of interest in many areas what has subsequently reflected in the fact that the interest of companies in their implementation has increased. Research, development and implementation of ecoinnovation is a global phenomenon supported by the policies of most countries as well as the EU. However, not only research and development of innovation is significant, but especially their implementation and adoption should be in the interest of companies. The paper brings the results of the survey in which we have monitored the perception of ecological innovations in different age categories of Slovak respondents. The Kano model is the primary used survey method. The results denote a low level of acceptance of environmental innovations by domestic customers

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“…Protective function of packaging is more important especially in active packaging which is obvious in its change from passive to the active product protection. Information function concerns smart packaging providing information about conditions of packing [17][18][19][20]. The smart packaging brings continuous information on the product condition.…”

Section: Smart Packagingmentioning

confidence: 99%

The Development of the Innovation Status and Impact of Smart Packaging on Slovak Consumers

Loučanová¹,

Nosáľová²,

Olšiaková³

2019

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The decision about packaging belongs to the most substantial product characteristics. It has impact on the quality of food as well as shopping preferences of consumers. Because the significance of packaging keeps increasing, companies need to take a more innovative approach to packaging policy in the context of ecological innovations. The food packaging industry is largely subject to change from passive to innovative packaging resulting in making the smart packaging. The producing companies, processors of food, logistic operators as well as consumers constantly ask for more innovative packaging (smart packaging) to make products that fulfil standards in the area of quality, safety or identification of products within the logistic chain. The research of understanding and attitudes towards smart packaging as well as evaluation of its utility and requirements was used by the Kano model concept. The aim of the paper is to determine the development of innovation status and the impact of smart packaging on consumers in different age categories in Slovakia. The results show the positive impact of smart packaging on Slovak customers. Innovation status of smart packaging among Slovak customers in determined age categories has increased during the monitored period and younger respondents evaluate the smart packaging as an added value of the product. This added value of smart packaging supports the smart logistics to make the whole logistic chain more effective to develop a decentralized database storing the constantly increasing number of various records, such as product movement or its quality.

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The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia

Cited by 24 publications

References 5 publications

Perception of Packaging Functions and the Interest in Intelligent and Active Packaging

Perception of Packaging Functions and the Interest in Intelligent and Active Packaging

Simulation of Ecological Innovations Perceptions in Slovakia

The Development of the Innovation Status and Impact of Smart Packaging on Slovak Consumers

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