2021
DOI: 10.1002/jsc.2384
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Consumer ethnocentrism and consumer animosity: A literature review

Abstract: The study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field, (b) a dominance of quantitative research studies, (c) a scarcity in historical reviews, and (d) a lack of a common understanding of the link between consumer ethnocent… Show more

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Cited by 24 publications
(17 citation statements)
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“…In particular, some researchers have highlighted that consumers' knowledge increases the risk perception of foreign products (Orth and Firbasova 2003) and that label information represents a very important issue for ethnocentric consumers as they consider local or COO products safer, healthier or better than non-domestic products (Lewis and Grebitus 2016). On the other hand, a low knowledge level also induces consumers not to buy foreign products and increases their ethnocentrism, as they prefer to purchase well-known local or COO products (Farah and Mehdi 2021).…”
Section: Discussionmentioning
confidence: 99%
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“…In particular, some researchers have highlighted that consumers' knowledge increases the risk perception of foreign products (Orth and Firbasova 2003) and that label information represents a very important issue for ethnocentric consumers as they consider local or COO products safer, healthier or better than non-domestic products (Lewis and Grebitus 2016). On the other hand, a low knowledge level also induces consumers not to buy foreign products and increases their ethnocentrism, as they prefer to purchase well-known local or COO products (Farah and Mehdi 2021).…”
Section: Discussionmentioning
confidence: 99%
“…This highlights that cultural background and individual values play a key role in ethnocentrism, especially in a more and more globalized market (Sharifonnasabi et al 2020). Farah and Mehdi (Farah and Mehdi 2021) affirm that, among individual factors, animosity positively affects consumer ethnocentrism. According to these authors, in fact, the hate towards other groups for cultural, historical, political or economic factors makes consumers more ethnocentric, and it often flows into forms of nationalism or patriotism.…”
Section: Consumer Ethnocentrism Literaturementioning
confidence: 99%
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“…Animosity refers to hostility directed towards specific communities due to historical, economic, political, or cultural circumstances, among other things. Animosity might also result from two nations sharing a border [ 84 ]. Cui, et al [ 85 ] found that when customer animosity was high, global companies utilized price-related marketing techniques (lower the price and give a discount) to counteract the negative effect of animosity by the consumers trade-off between animosity and price.…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…The concept of food nationalism has seen significant growth in recent years, which is reflected in several new publications in this area (e.g. Skallerud & Wien 2019; Ichijo 2020; Jönsson 2020; Farah & Mehdi 2021). The emphasis of recent publications on food nationalism is focused particularly on the application of the concept itself to selected countries, such as Bulgarian yoghurt (Nancheva 2019), the Slovenian ‘potica’, or nut roll, (Tominc & Vezovnik 2019) and Taiwan tea (Hung & Lien 2020), in shaping the national identity.…”
Section: Theoretical Frameworkmentioning
confidence: 99%