Consumer Expectations for Geographical Origin: Eliciting Willingness to Pay (WTP) Using the Disconfirmation of Expectation Theory (EDT)

Kokthi, Elena; Kruja, Drita

doi:10.1080/10454446.2017.1244794

Cited by 14 publications

(24 citation statements)

References 33 publications

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“…Experienced quality of food product depends on sensory characteristics, while perceived quality is also influenced by extrinsic cues, on the other hand expected quality depends crucially on extrinsic cues. When a product is consumed, expectation and sensory experiences are combined into a global product evaluation, designated as perceived quality [3,6].…”

Section: Theoretical Background and Research Hypothesesmentioning

confidence: 99%

“…Cohen and Basu [5] defi ned expected quality as the expectation or belief regarding the anticipated performance of a product. It can then be compared with true evaluation of quality obtained through blind tasting, designated by experienced quality [6]. Perceived quality can be defi ned as the subjective response to several explicit features of a product and should be seen in relation to the perceptions and expectations of consumers [7].…”

Section: Introductionmentioning

confidence: 99%

“…For Madureira and Nunes [23] and Pettigrew and Charters [24] the influence of information on the region of origin depends on consumer's knowledge level, gender, and economic status. Empirical studies have revealed that expected quality and experienced quality may not match, showing differences between blind evaluations and extrinsic cue evaluations [3,6,25]. Also, the mismatch found between expected and perceived quality is generally understood as "disconfirmation of expectation" which meaning can depend on the sensory evaluation of wine, but also on its extrinsic cues.…”

Section: Introductionmentioning

confidence: 99%

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Region of origin and consumers’ quality perception of wine: an assimilation-contrast approach

Ferreira

Lourenço-Gomes²,

Pinto

2021

WEP

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Wine quality perception involves both intrinsic and extrinsic attributes and is related to consumer liking and acceptability of a product. The main purpose of this paper is to evaluate the actual role of the region of origin cue on the experienced, expected, and perceived quality of wine, as well as on the discrepancies between them. Using an experimental design set up, real tasting sessions were applied to elicit consumer quality perception in three different information conditions: (1) blind tasting (2) labelled tasting (region informed evaluation); and (3) wine tasting under full information. In total, 136 wine consumers stated their preferences through liking score. The results from the assimilation-contrast framework show that region of origin affects the experienced, expected, and perceived quality, as well as the agreement between them. Thus, the region of origin may offer a good predictive value of the product, increasing the consumer expectations. These results have important implications for producers as they demonstrate that the region of origin may be used as a brand.

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Section: Theoretical Background and Research Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Region of origin and consumers’ quality perception of wine: an assimilation-contrast approach

Ferreira

Lourenço-Gomes²,

Pinto

2021

WEP

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“…This combined approach helps researchers to obtain a simultaneous assessment of preferences both in terms of the product's internal and external characteristics (Gallardo et al, 2018). The application of an experimental auction is a costly setup that can be successfully developed in markets where consumers have previous experience with such experimental instruments (Kokthi & Kruja, 2017). In the same vein, CE is applied when trade off decisions are demanded.…”

Section: Methodsmentioning

confidence: 99%

“…The misunderstanding related to organic product characteristics may encourage misleading practices with producers incorrectly adding an organic label to their products. This in turn may lead to consumer confusion in terms of the validity of the organic labels on the market, possibly leading to a decrease in consumer expectations and willingness to pay (Kokthi et al, 2016;Kokthi & Kruja, 2017). Within this framework it is important to understand consumer preferences in order to help farmers in the decision-making process as to whether they should produce organic goods and the best marketing strategy related to that decision.…”

Section: Introductionmentioning

confidence: 99%

A multi-stakeholder attempt to address food waste: The case of Wellfood Action EU project

Compagnucci

Cavicchi²,

Spigarelli

et al. 2019

Economia Agro-Alimentare

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Organic agriculture remains a black box attribute when considering consumer behaviour and preferences in developing countries. This is due partially to a lack of awareness about such products in addition to a lack of trust in relation to the certification bodies responsible. Meanwhile, increasing demand for these products comes as a result of food intolerance and hygiene safety issues. Through this framework it is crucial to clarify the concept from the consumer perspective.The objective of this paper is to understand consumer perceptions regarding organic attributes and identify the characteristics considered by consumers when buying organic products. The relative importance index shows the sensitivity of Albanian consumers in relation to the organic attribute, mainly in fruit and vegetables. Through the Contingent Valuation Method it is estimated that the consumer will pay an average premium of 27.7% for organic vegetables and 28.3% for organic fruit. The segmentation approach indicates that consumers linking organic attributes with health expressed a high willingness to pay for organic products. However, the majority use price as the main indicator of the quality of the product they consume; a higher price meaning an organic product. This conclusion is important in developing countries where consumers display low trust in food safety mechanisms and institutions.

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But it was supposed to be healthy! How expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products

Wang

Kuchmaner

et al. 2023

J Consum Psychol

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Consumers are choosing to purchase food products from retailers through online channels rather than brick‐and‐mortar channels. While online reviews play a crucial role in influencing online purchases, scant work has examined how consumers write reviews for food products. We argue that the nutritional value of the food is a key aspect of product performance and apply expectation‐disconfirmation theory to examine whether pre‐purchase expectations about a food product's nutritional value and disconfirmation of these expectations have a significant effect on online review content and linguistic characteristics. Using text‐mining approaches to analyze Amazon data, we find that pre‐purchase expectations, postpurchase performance, and disconfirmation regarding nutritional value affect both review content and linguistic characteristics, including review length, diversity, readability, subjectivity, and sentiment. While research suggests that postpurchase product performance is the main influence on online review writing behavior, this research shows that the pre‐purchase phase also plays a key role.

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Consumer Expectations for Geographical Origin: Eliciting Willingness to Pay (WTP) Using the Disconfirmation of Expectation Theory (EDT)

Cited by 14 publications

References 33 publications

Region of origin and consumers’ quality perception of wine: an assimilation-contrast approach

Region of origin and consumers’ quality perception of wine: an assimilation-contrast approach

A multi-stakeholder attempt to address food waste: The case of Wellfood Action EU project

But it was supposed to be healthy! How expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products

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