Consumer Experience Tourism in the Nonprofit and Public Sectors

Mitchell, Mark A.; Mitchell, Sheila J.

doi:10.1300/j054v09n03_02

Cited by 8 publications

(2 citation statements)

References 2 publications

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“…In fact, little to no research has been done from the perspective of the NPO on festivals hosted as charity fundraisers. One study examined how customers' experience of tourism benefits the NPOs including improving public image, education about the NPO, and open communication with the community, but the study did not discuss festivals and how they might impact the NPO's image and cause (Mitchell and Mitchell, 2001). One reason NPOs rarely hosted festivals as fundraisers could be the risk associated with such a big undertaking.…”

Section: Literature Reviewmentioning

confidence: 99%

How do we keep them coming back? A look at individual factors impacting attendee satisfaction and intention to return to festivals

Pope

Isely

Agbetunsin

2017

IJEFM

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Purpose The purpose of this paper is to analyze the factors that influence the level of satisfaction or festival attendees and how that influences their intention to return. The impact of other factors such as past attendance and distance traveled to the festival were also examined. Design/methodology/approach The data for this study were collected using an online survey from attendees at a LaughFest™, a comedy festival hosted as a fund and awareness raiser for a non-profit organization (NPO) in a medium-sized Midwestern city. The data related to reasons for level of satisfaction and intention to return were coded into dichotomous variables, and along with income, gender and distance traveled to the event were analyzed using logistic regression. Findings Of the factors that impacted satisfaction, performers, venue, and ticket prices were found to have the largest impact on intention to return, with negative experiences having a greater impact than positive. Previous attendance was also significant with regard to intention to return. Practical implications This information will allow this festival’s managers to target specific areas for improvement to increase the rate of repeat attendance. Originality/value This paper aims to contribute to the literature addressing specific factors influencing level of satisfaction and how those factors impact intention to return by examining them in a comedy festival that is also a fund and awareness raiser for a local NPO. There are few studies examining this aspect in regard to this particular type of festival.

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Section: Literature Reviewmentioning

confidence: 99%

How do we keep them coming back? A look at individual factors impacting attendee satisfaction and intention to return to festivals

Pope

Isely

Agbetunsin

2017

IJEFM

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“…In both the for-profit and nonprofit tourism markets the consumer experience provides an opportunity for consumers to bond with 'brands'. 24 Likewise, the retail shop in a church setting that is attractive to tourists helps to further the overall mission of the church by providing an opportunity for the tourist to 'bond' with the church through the shopping experience and the purchasing of mementos or enduring mementos of their visit. The fact that church stores are located in touristattractive churches has implications for the assortment in the store as well as the primary audience -non-members of the church.…”

Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

Retailing in the nonprofit sector: an exploratory analysis of church‐connected retailing ventures

Ford

Mottner

2003

J of Philanthropy and Mktg

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American churches, like other nonprofits, are faced with diminishing financial support and have turned to alternative marketing strategies to raise needed funds. Retail stores form one of these alternative marketing strategies. This research explores the phenomenon of retail stores associated with Episcopal churches and provides dimensions to understanding the relationship of church membership, connection with history and/or tourist activities, and various marketing tools with performance. While the research offers managerial implications for those engaged in retailing associated with churches, this paper also offers additional insight into nonprofit marketing in general. Copyright © 2003 Henry Stewart Publications

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Exhibition layout, values, and benefits of tourism of two crafts museums

Lin

2018

Journal of Information and Optimization Sciences

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Consumer Experience Tourism in the Nonprofit and Public Sectors

Cited by 8 publications

References 2 publications

How do we keep them coming back? A look at individual factors impacting attendee satisfaction and intention to return to festivals

How do we keep them coming back? A look at individual factors impacting attendee satisfaction and intention to return to festivals

Retailing in the nonprofit sector: an exploratory analysis of church‐connected retailing ventures

Exhibition layout, values, and benefits of tourism of two crafts museums

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