Consumer Experiences, Time Saving Orientation, and Price Saving Orientation on Actual Behavior to Use Application Online Food Delivery through Convenience Motivation

Abstract

The purpose of this study was to determine the effect of consumer experiences, time saving orientation, and price saving orientation on actual behavior using grab food through convenience motivation as an intervening variable. This study uses a quantitative approach and a pilot study of 30 respondents was conducted to test the research instrument. The object of this research is the people of Bekasi City by using a sample of 136 respondents. The data analysis technique in this study uses regression using the SPSS version 24 application. The results show that consumer experiences, time saving orientation, and price saving orientation variables have a significant effect on actual behavior and convenience motivation in using grab food. Meanwhile, convenience motivation is able to mediate consumer experiences, time saving orientation, and price saving orientation towards actual behavior in using grab food.

An Empirical Study on the Impact of Online Marketing on Consumer Behaviour in Bangalore

“…The impact of website design on consumer behaviour is a significant part and there is a need to analyse based on colour, aesthetics, and usability (Sinha, Fukey, & Likitha S, 2020). Consumer behaviour depends on time-saving, price-saving, and experience and plays a significant role (Giningroem, Setyawati, & Wijayanti, 2022). Consumer security is a more important factor in consumer behaviour in online shopping (Aboobucker, 2019).…”

İktisadi ve İdari Bilimlerde Akademik Analiz ve Yorumlar

“…When users discover the lowest price and believe they can save more money, they perceive these applications and media as convenient and advantageous to use. Price-sensitive customers are likely to select apps that provide the best value, including appealing discounts and promotions, and they will assess the service quality accordingly (Giningroem, Setyawati, & Wijayanti, 2022, p. 2552.…”

“…Online shopping has gained popularity as a convenient method for consumers, allowing them to purchase everything they need from the comfort of their homes. This time-saving aspect of online shopping contributes to making people's lives easier and more efficient (Giningroem, Setyawati, & Wijayanti, 2022, p. 2550.…”

The Influence of Attitude and Desire Towards Intention To Use Online Food Delivery

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