“…Freshness is an important attribute in judgments of food quality (Tsiros & Heilman, 2005;Curtis & Cowee, 2009) regardless of age, gender, or dieting status (Oakes & Slotterback, 2002). Though many factors influence food choice and consumption, freshness emerges as a key driver of consumer evaluations of a broad variety of foods including baked goods (Heenan, Hamid, Dufour, Harvey, & Delahunty, 2009), eggs (Ness & Gerhardy, 1994), fruits and vegetables (Wandel & Bugge,4 1997), beef (Bello Acebrón & Calvo Dopico, 2000), and fish and seafood (Halbrendt, Wang, Fraiz, & O'Dierno, 1995;Lebiedzińska, Kostrzewa, Ryśkiewicz, Żbikowski, & Szefer, 2006).…”