2019
DOI: 10.1111/deci.12415
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Consumer Inter‐Product Showrooming and Information Service Provision in an Omni‐Channel Supply Chain

Abstract: Facilitated by physical showrooms, many online first retailers have embarked on the practice of omni-channel retailing. This offline to online mode (information delivery offline and product fulfillment online) empowers consumers' showrooming behavior in two ways, namely, intra-product showrooming (intra-SR) and inter-product showrooming (inter-SR). As the physical showroom usually displays a partial assortment of the online products, consumer inter-SR, i.e., the behavior of inspecting one product offline but b… Show more

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Cited by 47 publications
(44 citation statements)
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References 38 publications
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“…Zhang et al stated that risk management information services play an important role in the production and operations of enterprises. With the development of the economy and society, the demand for risk management information services is increasing [ 14 ]. Zhang et al elaborated on the enterprise risk management information service; analyzed the functional mechanism, operating mechanism, and operating process of the risk management information service in the process of enterprise growth; and constructed the development power model of the risk management information service.…”
Section: Related Researchmentioning
confidence: 99%
“…Zhang et al stated that risk management information services play an important role in the production and operations of enterprises. With the development of the economy and society, the demand for risk management information services is increasing [ 14 ]. Zhang et al elaborated on the enterprise risk management information service; analyzed the functional mechanism, operating mechanism, and operating process of the risk management information service in the process of enterprise growth; and constructed the development power model of the risk management information service.…”
Section: Related Researchmentioning
confidence: 99%
“…Some scholars considered the scenario with competition. For instance, Zhang et al investigated a retailer's information service decision and two competing manufacturers' pricing decisions when the retailer operates both the online channel and showroom [26]; Li et al studied whether a showroom cooperating with an existing e-tailer introduces a competing e-tailer under information asymmetry [27]; Zhang et al studied an online manufacturer's response strategy to a retailer when it introduces a competing product in its showroom [28].…”
Section: Literature On Showroom Modelmentioning
confidence: 99%
“…The second stream of literature under competition is more related, but Zhang et al [26] mainly focused on the competition between manufacturers, and the online channel and showroom belong to one retailer; Li et al [27] mainly studied whether a showroom introduces a competitor; Zhang et al [28] focused on product competition in a one-to-one supply chain. Differently, we consider a supply chain with a showroom and two competing e-tailers, and explore information acquisition and its incentives of supply chain members.…”
Section: Literature On Showroom Modelmentioning
confidence: 99%
“…(2020a) and Zhang et al. (2020) investigate the impact of such consumer behavior on product assortment strategy with the retail service that is provided by the physical showroom. Our work also examines consumer behavior in the physical showroom.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The online‐to‐offline channel strategy and physical showroom have become heated topics in research. A growing body of literature has studied the effect of the physical showroom (Gao and Su, 2017b; Bell et al., 2018) and operation decisions in physical showrooms (Gu and Tayi, 2017; Zhang et al., 2020; Li et al., 2020a), but they mainly focus on cases in which the physical showroom and the online channel belong to the same party. In practice, some online manufacturers partner with offline retailers to establish physical showrooms.…”
Section: Introductionmentioning
confidence: 99%