Consumer Model Transformation in the Digital Economy Era

Kozlova, Olga; Сухостав, Е В; Anashkina, N. A.; Tkachenko, O. N.; Shatskaya, Elena

doi:10.1007/978-3-319-90835-9_33

Cited by 9 publications

(6 citation statements)

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“…The overwhelming majority of researchers refer to the process of transition of various-level economic systems to the digital economy model as a digital transformation that defines the goals and ideology of this transition, priority areas and objects of digitalization [1][2][3][4][5][6][7][8][9][10][11][12][13][14]. But, as a rule, the emphasis is on digital transformation of business and relatively large business structures, while systemic problems of digital transformation of individual branches of the national economy remain beyond the scope of research.…”

Section: Research Resultsmentioning

confidence: 99%

The specifics of the digital transformation of agriculture

Zhukova¹,

Ulez’ko²

2019

Proceedings of the International Scientific and Practical Conference “Digital Agriculture - Development Strategy” (ISPC 2019)

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At the present stage of the formation of the theoretical and methodological basis of the digital economy, insufficient attention is paid to the issues of digitization of certain branches of national economy, including agriculture. The effectiveness of introducing digital technologies largely depends on the level of technological and information development of industries and fields of activity. Digital technologies themselves do not generate economic effect, they only allow to enhance it. And if the industry or field of activity has a low level of technical and technological development, their digital transformation will require, first of all, solving the problem of eliminating their technological backwardness. It should be accepted that a full-scale transition to the digital economy cannot be made in the near and even medium term. We need realistic understanding of the modern level of informatization of various aspects of public life, the quality of the existing scientific and technical groundwork, and practical significance of certain digital technologies for the social development. The principles of the formation of digital agriculture are demonstrated as components of the methodology. The range of basic information management tasks is substantiated without solving which the transfer of agriculture to digital technologies is impossible.

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Section: Research Resultsmentioning

confidence: 99%

The specifics of the digital transformation of agriculture

Zhukova¹,

Ulez’ko²

2019

Proceedings of the International Scientific and Practical Conference “Digital Agriculture - Development Strategy” (ISPC 2019)

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“…With that, cluster elements have their own goals and strive to achieve them (Pang et al, 2014). The composition of the cluster elements, the ways of their association and their correlation determine the cluster structure as an economic system, including its performance (Kozlova, 2019). A key element in cluster forming for the digital economy objects is the justification of the optimal composition of cluster members and, particularly, the participation of certain enterprises as the key element of the cluster's "core" (Blaschke et al, 2017).…”

Section: Methodsmentioning

confidence: 99%

Marketing ensuring of the competitiveness of the Republic of Kazakhstan regions in the transi-tion to the digital economy

Tovma¹,

Ussabayev²,

Baimukasheva³

et al. 2020

10.5267/j.msl

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Transition to the digital economy determines the readiness of the national economy complex for the emergence of new industries, forms of economic cooperation, and general development of the regional economy on the whole, both for a separate region and for the entire country. Authors determine the possibility of application of digital transformations in regional development. This is due to the fact that the Republic of Kazakhstan is a country with widely differentiated regional development. This means that regional development should be proceed not only from the application of digital technology directly within the regional economy, but also from the introduction of digital technology in certain sectors of the industrial complex. The novelty of the study lies in the determination of the possibility of implementing digital technology as an integral part of the economy and the possibility of clustering individual industries on the basis of digital platforms and communication technology. The authors provide mathematical justification of the integration model for digital complexes within various economy sectors of individual regions. Authors propose using the developed mechanism for structuring the current situation of regional economic development. The practical significance of the study is determined upon designing regional development programs. This will facilitate the increase of position of Kazakhstan in the ratings of world development and economic comfort of living in the state.

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“…Application of these indicators, in our opinion, will allow to form a reasonable functionality of employees taking into account a single tariff and qualification guide of works and professions, peculiarities of development of trade organization services and labor intensity, as well as to develop rules of interaction of employees. It is possible to achieve increased efficiency of retail network service through implementation of principles of process approach, clear distribution of functions and responsibility among officials [15][16].…”

Section: Methodsmentioning

confidence: 99%

Assessment of Personnel and Consumer Orientation in the Realization of Value Development of Services

Sergeevna¹,

Ernstovna²,

Irekovich³

et al. 2020

Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019)

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Assessment of personnel and consumer orientation in the realization of value development of servicesIn the context of realization of value service development for network-based enterprises, which include retail chains, corporate standards are necessary. The article justifies that a clear regulation of labour processes will ensure staff and consumer orientation through the allocation of functions and responsibilities among officials based on value management.Interviews with key employees and completion of questionnaires of consultant sellers and cooks in supermarkets were used as methods of conducting the study. The proposed methodology of evaluation of efficiency of organization of labor processes of retail chains using three factors (types of works performed, complexity of works, time of works performance) compiled in accordance with UTQD (Unified tariff-qualification directory of works and professions of workers), and interviews with managers.The analysis on the developed method of labor peculiarities in terms of positions of working professions on the example of the three largest trading chains in Moscow and Kazan allowed to determine the performance of the system of motivation and loyalty.The results of the analysis are presented taking into account various factors and main groups of works performed, labor operations are identified in accordance with UTQD, clarified and agreed with the administrators of the market and questionnaires and working instructions of sales consultants are prepared. The results of the organization of labour processes formed the basis of the constituent elements of corporate service standards for the studied trade chains, which develop a strategy of client-oriented development.

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Consumer Model Transformation in the Digital Economy Era

Cited by 9 publications

References 0 publications

The specifics of the digital transformation of agriculture

The specifics of the digital transformation of agriculture

Marketing ensuring of the competitiveness of the Republic of Kazakhstan regions in the transi-tion to the digital economy

Assessment of Personnel and Consumer Orientation in the Realization of Value Development of Services

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