Consumer Perception of Private Label Products: An Empirical Research

Valášková, Katarína; Klieštiková, Jana; Křižanová, Anna

doi:10.7441/joc.2018.03.10

Cited by 65 publications

(50 citation statements)

References 15 publications

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“…The questionnaire research done by authors on ,,consumer perceptions of private label products showed the price as the most important factor in purchasing private label products. The researchers focused on the change in preferences of purchased products considering gender, age, education, income, and consumer status of respondents" [6]. One of the first papers which ,,investigate the link between corporate governance and gender equality in companies on the Bratislava Stock Exchange is named gender equality and corporate governance in Slovakia.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Slovak Experience After 10 Years from the Introduction of the Euro as Globalization Factor

et al. 2020

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One of Slovakia’s globalization tendencies is the successful introduction of the Eurocurrency. It has been 10 years since the introduction of the euro in Slovakia. It is a sufficient time for us to continuously assess the real situation and attitudes of the citizens in this area. There are several publicly available studies, research findings conducted by Eurobarometer, Fincenter or the National bank, which focus on advantages and disadvantages of the euro currency. The most frequently mentioned advantages are price stability, transaction cost decrease in foreign trade and tourism, Slovak export increase and the removal of exchange rate risk. On the other side, Slovakia has lost its independent monetary policy and the member country is also expected to participate in the euro area rescue mechanism. Similarly the research team of the Faculty of Economics of J. Selye University was invited by Hungarian Pallas Athene Domus Educationis Foundation to participate in the research project named ten years of euro – Slovak experience. Based on this project initiative, the aim of the paper is to find out the experience regarding the euro among citizens, also with an emphasis on cross-border activity. In order to achieve the research objectives we applied primary data collection to obtain information about the researched issue. An anonymous questionnaire survey was conducted among the respondents. Data collection among the residents was realized with a help of an agent, but also an online questionnaire was provided for the respondents in 2018. Statistic indicators were used to verify our assumptions.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Slovak Experience After 10 Years from the Introduction of the Euro as Globalization Factor

et al. 2020

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“…Nearly 70% of seniors said they preferred quality over price. The importance of quality was confirmed by Valaskova, Kliestikova and Krizanova (2018), what may cause seniors to tend to be more loyal to selected products or brands. The survey confirmed that seniors are less emotionally stable, so the packaging of dairy products is essential in their decision making.…”

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confidence: 93%

Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques

Krivošíková

Rybanská

Nagyová

et al. 2020

MMI

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Seniors are usually perceived as an unattractive segment, mostly due to their limited spending power. In Slovakia, the number of seniors has continuously been increasing. The population has been growing older. In Europe, more than a quarter of the population is expected to be aged 65 years or older by 2050. That is the main reason why we have to understand the consumer behaviour and decision-making processes of senior consumers. The presented paper deals with the consumer behaviour of seniors on the Slovak market of cow’s milk since it is the most commonly consumed type of milk in Slovakia. Opinions of nutrition specialists differ on whether it is beneficial or not for humans to consume milk. However, in general, milk is considered to be an essential component of the diet not only for children but also for adults and especially for seniors because of its high nutrition value. Milk and dairy products should be a daily part of the seniors’ diet. Since older people no longer have the necessary enzyme (lactase) to break down milk sugar (lactose), it is recommended to consume milk products that no longer contain milk sugar, but that lactic acid is produced by fermentation. Sour milk products such as curd, yoghurt or kefir have a beneficial effect on stomach, intestines and also the immune system. Long-term insufficiency of calcium intake causes osteoporosis – a disease that manifests itself in bone loss and structural disorders. It leads to increased fracturing of the bones and thus an increased risk of health complications resulting from there. This study explores senior consumers’ preferences for milk and their decision-making strategies on the market of cow’s milk. The study is oriented primarily on visual cues catching the attention of consumers. Anonymous survey was conducted on a sample of 470 senior respondents (210 males and 260 females) aged 61 – 84. Using selected psychological tools and a short questionnaire it was found out that Slovak seniors prefer traditional motives and bright colours on the milk packaging, they highly prioritise price over quality of milk products and in comparison with young adults, they are loyal to chosen products or brands. Seniors who score higher on the scale of neuroticism personality trait state that the packaging of milk products is significant for their decisions. Seniors with higher emotional stability tend to experiment more on the market of milk. Keywords cow’s milk, seniors, consumer behaviour, packaging, persuading techniques.

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“…Despite the fact that the number of socially responsible companies in Slovakia is relatively low, it has an increasing character. Companies are aware of their negative impact on the environment and seek to eliminate it through the principles of corporate social responsibility, thereby increasing their competitiveness, image and customer loyalty [6,7].…”

Section: Introductionmentioning

confidence: 99%

The impact of Corporate Social Responsibility on brand loyalty in the process of globalization

Nadányiová

Gajanova

2020

SHS Web Conf.

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In the process of globalization, the topic of sustainable development is among the most up-to-date and discussed issues. Companies applying the principles of social responsibility are focused not only on profit, but above all on sustainable growth and development. And just the triple bottom line concept represents a tool that enables CSR put into practice and points out that economic interests may not be in conflict with social and environmental issues. The aim of this article includes providing a literature review on the issue from the perspective of several foreign and domestic authors. By using methods of description, comparison, deduction, induction, it discusses the essence of corporate social responsibility, the concept of triple bottom line and also analyses its practical use in the case of the particular company. The secondary data for the analysis were obtained from annual company reports, statistical tables and published professional publications. In order to determine the impact of corporate social responsibility on brand loyalty in the process of globalization, a questionnaire survey was conducted among Slovak consumers. General scientific methods were applied for the processing of the data, as well as mathematical methods to evaluate the data collated from the results of the questionnaire survey. Based on this, benefits of using CSR principles are highlighted, that includes, in particular, building customer relationships, increasing the brand value and gaining brand loyalty. Finally, proposals are put forward for the effective implementation of corporate social responsibility principles in the process of globalization.

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Consumer Perception of Private Label Products: An Empirical Research

Cited by 65 publications

References 15 publications

Slovak Experience After 10 Years from the Introduction of the Euro as Globalization Factor

Slovak Experience After 10 Years from the Introduction of the Euro as Globalization Factor

Consumer Behaviour of Seniors on the Cow’s Milk Market in Slovakia: Silver Persuading Techniques

The impact of Corporate Social Responsibility on brand loyalty in the process of globalization

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