Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence

Abstract

The paper assesses the perception of clothing products' quality using two independent samples of Czech respondents answering a questionnaire. It fills the current research gap in revealing how the quality of clothing products is currently perceived by different sociodemographic groups and whether other factors neglected previously (e.g., type of store, store's trade name, etc.) contribute to the perceived garment quality. The results show that age plays an important role in assessing some of the parameters by which people define whether garments are quality garments. This demographic criterion also influences the intensity of quality consideration when people buy a product, but no statistically significant dependence was found for the intensity of quality consideration when people buy a clothing product. These and other papers' results may help companies in the clothing industry, and the related sectors better comprehend how different categories of people determine garment quality. Implications for Central European audience: Businesses active in the apparel and fashion industries may better understand the current preferences of Czech customers regarding their clothing quality perceptions. The results could also be useful for managers in other countries of the Central-European region.

Influence of Size and Fit on Malaysian Apparel Industry Sustainability: A Scoping Review

“…Guo and Istook [22] further state that consumers often need help finding garments that fit well, which has led to many ill-fitting garments in the market. In addition, Hinčica et al [23] state that the lack of a standardised sizing system and ill-fitting garments seriously affect consumers' perceptions of product quality and overall satisfaction.…”

Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era

“…The performed pilot case study organically built upon numerous prior studies addressing sustainability (Schorn et al, 2022), ethical and/or sustainable consumption (Ivanova et al, 2019;Azimi et al, 2022;Djafarova & Foots, 2022), CSR readiness (MacGregor Pelikánová & Hála, 2021), COVID-19 impacts (Hála et al, 2022;Jose, 2022), information asymmetry (Hála et al, 2022;Kita et al, 2021;Kopaničová & Vokounová, 2023;Schorn et al, 2022), age and gender determinants (Cwynar, 2021;Lapierre et al, 2022) and the trend-indicative attitude of Generation Z (Istijanto & Handoko, 2020), in particular college students (Duarte et al, 2022). Since very few of these studies have engaged in an overlap of these issues (Hála et al, 2022;Hinčica et al, 2022), a knowledge gap emerged, and such a vacuum must be filled (Alvarez-Galvez et al, 2021). This lack of studies is even more pronounced regarding negative aspects (Agrawal, 2022;Istijanto & Handoko, 2022).…”

“…This study attempted to detect negative determinants lowering the strong pro-CSR inclination of members of Generation Z, who are to be the future business managers and leaders in Europe (MacGregor Pelikánová & Hála, 2021;Duarte et al, 2022). Indeed, it has even been proposed that members of Generation Z are more information than quality-oriented (Hála et al, 2022;Hinčica et al, 2022). Thus, the study centred around a pioneering survey of students of a private college in Prague and led, via a set of instruments and procedures, including meta-analysis and Pearson chi-squared tests and cross-tables plus visualization tools, to a set of rather unexpected, perhaps even controversial propositions.…”

“…Indeed, a number of studies have confirmed the need for information relevance and consistency while emphasizing the demand for the uniformity of online and offline communication (Kita et al, 2021). Finally, prior studies have suggested that Generation Z is more information and value-oriented and less qualityoriented than older groups of consumers (Hinčica et al, 2022). This even more emphasizes the critical importance of consistent and relevant information communication for young consumers belonging to Generation Z.…”

“…Pursuant to recent studies, in particular, members of Generation Z have both a strong awareness and a strong desire regarding ethical, social and environmental issues (Hála et al, 2022), and they want to share information about it (Djafarova & Foots, 2002). At the same time, other studies point out that they are deal-hunters who use digital technologies purposely (Agrawal, 2022) and that their drive for quality is weaker than the drive observed regarding other (older) groups of consumers (Hinčica et al, 2022). Furthermore, they are eager to search for information via various instruments and platforms, including the digital universe (Mele et al, 2021) and pro-actively express their opinions to the extent of awareness enhancement, impression management context (Roman et al, 2019) or even clogging (Choi et al, 2021).…”