Consumer perceptions of environmental and social sustainability of wood products in the Finnish market

Toppinen, Anne; Toivonen, Ritva; Valkeapää, Annukka; Rämö, Anna-Kaisa

doi:10.1080/02827581.2013.824021

Cited by 47 publications

(27 citation statements)

References 31 publications

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“…Environmental and ethical issues, including product safety and renewable material aspects, have been a topical theme in furniture research (Pakarinen, 1999) and overall home decorating (Kozak et al, 2004;Valtonen, 2008;Toppinen et al, 2013). Ethical consumption, which also reflects the symbolic value, has emerged in the past few decades in the Western world, as illustrated by the growing body of research on these issues (Newholm and Shaw, 2007, p. 254).…”

Section: Introductionmentioning

confidence: 96%

Young Finnish and German consumers’ furniture acquisition – wooden, inherited or just low price?

Hakala

Autio

Toppinen

2015

Int J Consumer Studies

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Home decorating is an arena to build up identity and reflect individual taste. Home also represents people's lifestyles and culturally defined aesthetic values and norms. In our study, we focus on the procurement of furniture amongst young Finnish and German consumers who are in the life phase of building up their homes. We study more specifically which aspects of furniture are meaningful for them, and what kind of furniture they consider most valuable for them. Our study shows that for consumers in both countries, visual appearance, price and quality are the most important aspects in furniture acquisition, followed by functionality and ecological aspects. They picture wooden furniture as aesthetic, ecological, durable and expensive. To express their stance towards environmental and ethical values, and because of budgetary reasons, young consumers favour second-hand, inherited and recycled furniture instead of eco-labelled furniture. Consumers also stress the productivity in the process of creating something new. It seems that recycled or inherited furniture appears as a safe ground for young adults struggling to meet their contradictory economic and environmentally sound ideals. A global retailer Ikea represents for young people convenience, availability, low price and youthful design as well as globally shared metaphor for discussing furniture choices and values in live.

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Section: Introductionmentioning

confidence: 96%

Young Finnish and German consumers’ furniture acquisition – wooden, inherited or just low price?

Hakala

Autio

Toppinen

2015

Int J Consumer Studies

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“…Perception of marketing campaigns includes many differences, especially from demographic point of view. The reason for this difference could come out mainly from demographic variables (Toppinen et al 2013): (1) female consumers are more interested in both expressive and functional aspects than males; (2) people with higher income pay more attention to functionalities, ease of use, and quality); (3) people with higher education put less significance to symbolic aspects in purchasing. One of the most important perspectives is gender on which many marketing campaigns focus on (Costa et al 2001;Rahmani, Lavasani 2012;He, Wong 2011;Ambrozová, Pokorný, 2012).…”

Section: Marketing Communication Toolsmentioning

confidence: 99%

An Impact of Reverse Logistics Activities on Marketing Communication

Milichovský

2017

Acta Univ. Agric. Silvic. Mendelianae Brun.

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The topic of reverse logistics has become very actual due the requirements of highly competitive market. This importance is made by significance of condition for environment-friendly production and purchasing around the world. Individual activities, which are included in reverse logistics, support entrepreneurs in their competitiveness to other companies and to own customers. The objective of the paper is to find relationship between marketing communication tool and activities of reverse logistics on behaviour of final customers in Czech Republic. A theoretical background from the area of reverse logistics supports this approach with data from primary research collected by the author. A data from primary research was used. The entire primary research focused on the evaluation of customers' perception in the area of reverse logistics in the Czech Republic by a questionnaire survey. Sample population was created by 1266 consumers' respondents, which were chosen in random way. There were returned questionnaires from 332 respondents. Questionnaire itself was distributed by only platform, during June 2016. The research itself was aimed at a random chosen group of people in the Czech Republic. Findings of the research shows connection of individual activities of reverse logistics and individual communication tools, which are well-accepted on customer side. The result of the research can be used for the companies that operate in the Czech or Central European market.

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“…For example, according to Green and Peloza [36], corporate responsibility can provide three forms of value for consumers: functional, emotional, and social. In the context of certified forest products Toppinen et al [37] found forest certification to be two-dimensional for consumers, including the general sustainability and "product health and safety"-dimensions. According to Toivonen [38], in the forest products context consumers may also relate environmental sustainability as an element of product quality, and consumer valuation of different intangible product attributes (such as origin and environmental friendliness) are consistent among various forest products.…”

Section: Building the Surveymentioning

confidence: 99%

Forest Certification and Country of Origin: Choice Experiment Analysis of Outdoor Decking Material Selection in E-Commerce Market in Finland

Holopainen

Toppinen

Lähtinen

et al. 2017

Forests

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Abstract:Since the early 1990s, there has been hope that the uptake of certified forest products would ensure more sustainable forest management and also deliver business benefits along the value chain. Our study applies a Discrete Choice Experiment (DCE) to model an e-commerce purchase in the case of multiple products with various attribute and certification combinations in the Finnish retail outdoor decking material market. We received 2772 responses from 231 participants in an online survey. Applying conditional logit and latent class models, we were able to assess the relative importance of attributes, identify various consumer segments, and simulate various scenarios for communicating the certification and origin of forest products and competing materials. Our results show that the most important attribute for consumer decision-making was the outdoor decking material followed by price, origin, and certification. Some consumer segments showed a habit of only choosing certain materials or domestic products, while paying less attention to other product attributes. Simulations for an e-commerce purchase situation also implied that communications concerning intangible product attributes, such as domestic origin and environmental certifications, could be used in the brand building of the forest sector to gain competitive advantage and increased market shares over other sectors. The results suggest that the conventional and constantly developing e-commerce marketing tools should be harnessed also in forest product and more general environmental marketing.

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Consumer perceptions of environmental and social sustainability of wood products in the Finnish market

Cited by 47 publications

References 31 publications

Young Finnish and German consumers’ furniture acquisition – wooden, inherited or just low price?

Young Finnish and German consumers’ furniture acquisition – wooden, inherited or just low price?

An Impact of Reverse Logistics Activities on Marketing Communication

Forest Certification and Country of Origin: Choice Experiment Analysis of Outdoor Decking Material Selection in E-Commerce Market in Finland

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